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PATCRAFT Marketing Intern

Job Title

PATCRAFT Marketing Intern

Position Overview

Position Overview: At Patcraft, we believe design has the power to transform spaces and elevate the human experience. As a leader in high-performance commercial flooring solutions, we create innovative products that support the way people learn, work, heal, and connect. With a deep commitment to curiosity, creativity, and collaboration, our team pushes the boundaries of what’s possible in flooring and the built environment.

We are looking for a creative and inquisitive college student to join our marketing team as a Marketing Intern. This role provides hands-on experience in brand strategy, sales support, and customer engagement, offering an opportunity to contribute to real-world marketing initiatives that impact our business. You’ll work alongside passionate professionals, gaining insights into marketing strategy, event planning, customer insights, and more—all while helping to shape the future of Patcraft’s brand presence.

What You’ll Do:

• Assist in updating and maintaining marketing resource documents and presentation templates in Showpad, ensuring brand consistency.

• Help streamline the event planning request process to enhance efficiency and organization.

• Collaborate with the Customer Insights team to organize and catalog project photography, contributing to visual storytelling.

• Support the planning and execution of Post-NeoCon in-market events with the Marketing Specialist and Coordinators.

• Assist in the logistics and planning of Pop-Up Showroom Experiences that engage customers in unique, interactive ways.

• Edit and create presentations, marketing collateral, and sales support materials.

• Work with Market Segment Directors to drive results on targeted market segment campaigns.

• Partner with the Customer Insights team to pull email distribution lists and support a Summer/Fall email campaign focused on engaging end-use customers.

• Support various segment-specific projects that contribute to Patcraft’s business strategy.

Who You Are:

• A college student (junior or senior preferred) studying Marketing, Business, Communications, Design, or a related field.

• Creative and curious—always looking for new ways to tell a story and engage an audience. (written and verbal)

• Organized with a keen eye for detail and the ability to juggle multiple projects.

• A strong communicator who enjoys collaborating with different teams.

• Interested in branding, customer engagement, and strategic marketing.

• Familiar with Microsoft Office (PowerPoint, Excel, Word); knowledge of Adobe Creative Suite is a plus!

What You’ll Gain:

• Real-world marketing experience in a dynamic, design-driven industry.

• Hands-on involvement in events, brand strategy, and customer insights.

• Exposure to different facets of marketing, from content creation to campaign execution.

• The opportunity to work with a passionate team that values creativity, innovation, and teamwork.

Desired Competencies

Manage Work

Communicate Effectively

Initiate Action

Collaborate

Patcraft is based out of Cartersville, Georgia, at the new Create Centre, an innovative facility that encourages collaboration and connectivity of commercial product development and marketing teams, as well as customers from around the globe. We are looking for energetic, passionate individuals to become a part of our brand, as well as support the values and mission of our parent company Shaw Industries, Inc., a subsidiary of Berkshire Hathaway, Inc., which is located in Dalton, GA.

If you’re ready to dive into a creative, fast-paced marketing environment and gain valuable experience in the flooring industry, we’d love to hear from you!

Apply today and help us shape the spaces where people learn, work, heal, and connect.

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

What You Should Know About PATCRAFT Marketing Intern, Shaw Industries

At Patcraft, we're excited to offer an enriching opportunity for a Marketing Intern to join our dynamic team! As a leading provider of high-performance commercial flooring solutions, Patcraft believes in the power of design to transform spaces and improve lives. For college students passionate about Marketing, Business, Communications, or Design, this is a fantastic chance to dive into real-world marketing initiatives that drive our business forward. In this role, you’ll be part of a collaborative team focused on brand strategy and customer engagement. You'll assist in maintaining marketing resources and contribute to exciting events such as Pop-Up Showroom Experiences and Post-NeoCon in-market gatherings. Get ready to work closely with experienced professionals, gaining insight into campaign execution, visual storytelling, and more. Whether you’re helping with presentations or working with the Customer Insights team to shape our email campaigns, you will be instrumental in supporting our marketing goals. If you're creative, curious, and eager to learn in a fast-paced environment, Patcraft would love to hear from you. Join us in shaping the future of spaces where people learn, work, heal, and connect!

Frequently Asked Questions (FAQs) for PATCRAFT Marketing Intern Role at Shaw Industries
What are the responsibilities of the PATCRAFT Marketing Intern?

As a PATCRAFT Marketing Intern, you'll have a variety of responsibilities including updating marketing resource documents, assisting in event planning, and collaborating with the Customer Insights team. You'll contribute to real marketing initiatives that impact our brand and help with logistics for customer engagement activities.

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What qualifications are needed to apply for the PATCRAFT Marketing Intern position?

To apply for the PATCRAFT Marketing Intern position, candidates should be college students—preferably juniors or seniors—studying Marketing, Business, Communications, Design, or a related field. We're looking for someone who is creative, detail-oriented, and enthusiastic about branding and customer engagement.

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What can I expect to gain from the PATCRAFT Marketing Intern role?

The PATCRAFT Marketing Intern role offers a wealth of opportunities to gain real-world marketing experience. Interns will be involved in everything from event execution to marketing strategy, providing broad exposure to various facets of the marketing field within a creative industry.

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Is previous experience required for the PATCRAFT Marketing Intern position?

No previous professional experience is required for the PATCRAFT Marketing Intern position; however, familiarity with Microsoft Office products is important, and knowledge of Adobe Creative Suite is a plus. A strong willingness to learn and collaborate is essential.

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What is the work environment like for a PATCRAFT Marketing Intern?

As a PATCRAFT Marketing Intern, you'll work in a collaborative and dynamic environment that emphasizes creativity and innovation. Our office, located in the new Create Centre in Cartersville, Georgia, fosters teamwork and encourages interns to contribute ideas freely.

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Common Interview Questions for PATCRAFT Marketing Intern
Can you describe your understanding of Patcraft's marketing approach?

To answer this effectively, discuss how Patcraft focuses on high-performance flooring solutions with an emphasis on design that improves lives. Mention how you admire their commitment to brand storytelling and customer engagement.

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What skills do you bring to the PATCRAFT Marketing Intern position?

Highlight your organizational skills, creativity, and your ability to communicate effectively. Mention any relevant coursework or projects that align with the responsibilities of this internship.

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How would you organize a successful event for Patcraft?

Discuss the importance of planning, attention to detail, and communication with all stakeholders. Outline steps like goal setting, budgeting, and engagement strategies that resonate with the target audience.

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What do you know about Patcraft's product offerings?

Express your knowledge about Patcraft as a leader in commercial flooring solutions and mention specific products or innovations that have caught your interest, showcasing your research.

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How do you prioritize tasks when juggling multiple projects?

Explain your personal strategies for organization, such as using to-do lists, deadlines, or tools like calendars to ensure timely completion of tasks, while highlighting your flexibility and adaptability.

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Tell me about a time you worked on a team project.

Share a specific example where you contributed your skills in a team setting. Discuss how you collaborated, addressed challenges, and what the outcome was, emphasizing teamwork and communication.

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What motivates you to work in marketing?

Talk about your passion for storytelling and connecting with audiences. Discuss how the dynamic nature of marketing excites you and how you're eager to contribute to meaningful brand experiences.

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Why do you want to work with Patcraft specifically?

Highlight your admiration for Patcraft's commitment to innovation and design in the flooring industry. Express your desire to learn from a company that pushes creative boundaries while making a positive impact.

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What tools have you used for marketing research or analytics?

Discuss any relevant tools you have used or are familiar with for marketing analytics. If you haven't used any yet, express your eagerness to learn key tools that aid in data-driven decision making.

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How do you handle constructive criticism?

Emphasize your openness to feedback and view it as an opportunity for growth. Provide an example of a time you received feedback and how you implemented it to improve your work.

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Internship, on-site
DATE POSTED
March 29, 2025

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