Lifecycle Marketing Specialist

ShiftMed is the leading and fastest-growing nursing jobs platform in the U.S. with a mission to revolutionize the nurse staffing business. We leverage our technology to empower healthcare professionals to take control of their schedules. Our app enables them to connect directly with facilities to find the best opportunities that fit their needs while earning approximately 20% higher than the industry average.As a Lifecycle Marketing Specialist, you’ll be responsible for campaign execution tasks in the CRM platform (Braze), including developing the campaign content, managing tasks in our project management software (Monday), requesting assets, collaborating cross-functionally with internal stakeholders, and closing the loop by evaluating performance metrics. The Lifecycle Marketing Specialist will collaborate with cross-functional teams to create targeted campaigns that drive engagement, retention, and other key goals.Who we are:• Our Mission is to easily and efficiently connect health systems and healthcare providers with an authentic community of qualified, empowered healthcare professionals to ensure favorable patient outcomes.In the news: • Featured on NBC’s Today Show! • Recognized on Inc. 5000 fastest growing company list! • Business Insider exclusive article on our annual state of nursing survey • ShiftMed has been featured in media outlets such as, USA Today, Yahoo! News, Huffington Post’s Thrive Global, Fortune, Nasdaq TradeTalks, Skilled Nursing News and Home Health Care News ShiftMed Setting a New Standard: • 100,000+ (and counting!) w2 credentialed worker   • Over 10,000,000 hours of care delivered  • 112 markets across 30 states nationwide (and growing!) • $46,000,000 YTD cost savings for our clients • Exclusive Uber Health Partnership, breaking the transportation barrier for healthcare professionals About your role:• Support the Lifecycle Marketing Manager in the development and execution of various automated, ongoing, and ad-hoc marketing communications including digital campaigns via email & SMS, in-app messaging, and other collateral material.• Analyze campaign performance metrics, including open rates, click-through rates, conversions, and unsubscribes.• Deep dive into data to identify key insights and increase user engagement and interaction and develop end-to-end customer lifecycle strategies that drive engagement and retention.• Build effective target audiences and segments for every message to drive engagement and optimal performance against KPI goals.• Design visually appealing email templates that are responsive across devices and browsers.• Collaborate with cross-functional teams to ensure campaign cohesion across all channels.• Provide recommendations to lifecycle marketing manager to improve campaign performance and increase engagement.• Monitor industry trends and competitive landscape to stay up to date with the latest marketing strategies and tactics.• Develop A/B tests for subject lines, time of day, day of the week, and/or content.• Create new templates and continually optimize email and SMS copy.• Ensure email and SMS campaigns are aligned with brand guidelines.• Develop the segmentation, cadence, frequency, and dynamic content logic for all email efforts.• Identify process improvements to increase accuracy, efficiency, and scale to capacity of the team.Requirements and Skills: • Bachelor’s degree in marketing, communications or a related equivalent field• Experience working with advanced (customer-data driven) CRMs like Braze, Iterable, Salesforce, etc.• Outstanding copywriting and editing skills to craft engaging email content.• Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.• Knowledge of email personalization and dynamic content strategies.• Creative thinking and the ability to develop engaging email content.• Strong attention to detail and organizational skills.• Ability to work effectively in a fast-paced and deadline-driven environment.• Experience using SQL preferred but not required.What you’ll love: • $50,000 - $55,000 plus bonus eligibility• Generous PTO• 10 Holiday paid days off• 401k with company match• Company-sponsored life insurance• Professional development courses available to all employees (we invest in our employees' futures!)• Company-provided laptop• Tremendous growth opportunities to be with a thriving young company disrupting the HealthTech space• 100% remote work flexibilityWhen you join our company, you’re not just accepting a job. You are making a career move.ShiftMed is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.Applicants must be authorized to work for any employer in the US. We are unable to sponsor or take over sponsorship of employment visa at this time.