Head of Marketing

Our Journey

ShopBack was born one night in 2014 when co-founders Henry and Joel were toying around (with entrepreneurial ideas) in Henry's car. Their brainstorming session sparked the concept of a more rewarding way to shop, starting with the idea of earning online Cashback.

From those late-night musings emerged the ShopBack Group, now the leading shopping, rewards, and payments platform in Asia-Pacific. With over 45 million shoppers across 12 markets (and counting!), ShopBack now facilitates more than half a million transactions daily for over 20,000 online and in-store partners.

Fresh off its debut in the European market, ShopBack is on the lookout for thrill-seekers to embark on this exhilarating journey to build The World's Most Rewarding Way to Shop. Get ready for the ride of a lifetime: a blend of startup spirit woven into a solid business foundation.

Warning: Not for the faint-hearted. Possible side effects may include spending more on shopping (but don't worry — you earn Cashback).

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We're hiring for a Head of Marketing who will be responsible for all aspects of marketing from customer acquisition, growth, and campaigns. As part of the ShopBack Taiwan leadership group, you will be working closely with local teams and regional stakeholders to achieve aspirational goals. If you are an experienced, self-motivated, and innovative marketer with strong people management abilities, this could be the role for you.

• Devise, implement and be accountable for marketing strategy and execution to drive the highest ROI on user acquisition, growth and retention across marketing channels including CRM, social media, partnerships, digital & content marketing, and Influencers/KOLs
• Be responsible for demand growth and user development funnels on both existing and new business initiatives within ShopBack Taiwan
• Provide leadership, coaching and direction to a high-performance team; ensuring that they are well briefed, supported and that they work as effective members of the wider team, and deliver on their objectives
• Derive actionable insights using reports and data, present meaningful analysis, and recommend impactful initiatives and optimizations
• Evaluate and report on campaign performance to relevant stakeholders, including providing regular management reporting to inform the organization’s performances
• Manage marketing budgets, provide accurate ROI forecasting and appropriate investments

• At least 10 years of experience in integrated marketing strategy and in a team management role
• Experience in eCommerce, payments, B2C marketing, social media, and start-ups is highly valued
• Has an excellent track record of creating and implementing successful creative marketing campaigns, including all elements of the marketing mix
• A structured thinker who can break big, ambiguous challenges down into discrete, solvable problems
• Strong data analysis skills and ability to use both quantitative and qualitative means to map strategy, decisions, product iterations and roadmap prioritization back to data
• Commercial acumen, budget management, and reporting experiences
• Exceptional leadership and team management skills to achieve outstanding results
• Strong interpersonal and effective communication skills with an ability to build relationships and communicate effectively at all levels, internally and externally
• A creative instinct, both in developing campaigns and in constantly evaluating how we work in order to improve processes

Exclusively for ShopBackers

* Hybrid working and work-from-anywhere benefit

* Competitive compensation

* Transparent career progression paths and learning opportunities

* Candid, open and collaborative culture

* Talented and driven teammates across the world

* Fun-filled activities and celebrations all year round