Assistant Manager , Product Sales - South Asia

As the Assistant Manager, Product Sales at Shorelight, your primary responsibilities include crafting and executing a student recruitment strategy for South Asia. You will work with various stakeholder teams to meet recruitment targets and maintain data-driven insights on enrollment trends. Moreover, you will engage in training sessions, travel for recruitment events, and foster relationships with students, families, and institutional partners.

To succeed as the Assistant Manager, Product Sales at Shorelight, you should possess a bachelor’s degree in a related field such as marketing or international relations, alongside over five years of experience in international education. Strong sales skills, excellent communication, and a deep understanding of the South Asian educational landscape are essential for this role.

In the role of Assistant Manager, Product Sales at Shorelight, you’ll contribute by developing comprehensive recruitment plans tailored to specific products and university partners. By analyzing market conditions and recruitment activities, you provide valuable feedback that shapes Shorelight's strategy and execution in South Asia, ensuring effective resource utilization and impact.

As an Assistant Manager, Product Sales at Shorelight, extensive travel across South Asia and occasional trips to the U.S. are expected. This travel is focused on attending recruitment fairs, outreach seminars, and training sessions to foster connections with potential students and institutional partners.

Success in the Assistant Manager, Product Sales role at Shorelight is primarily measured by student enrollment numbers and the effectiveness of recruitment strategies implemented. Metrics include conversion rates from inquiries to applications, the success of product launches, and the strength of relationships built with various stakeholders in the educational ecosystem.

When answering this question, focus on specific roles you've held in recruitment, detailing the strategies you've used to attract international students. Highlight your understanding of marketing channels and how you've successfully met recruitment goals in previous positions.

To answer this effectively, discuss challenges such as cultural differences, competition from local institutions, and regulatory hurdles. Share insights on how you plan to address these obstacles and improve outreach strategies.

Explain with examples how you have utilized data analytics to monitor enrollment trends, assess the effectiveness of marketing campaigns, and adapt recruitment strategies accordingly. Discuss the tools you've employed to track and analyze this data.

Provide insight into a specific campaign by sharing your target audience, the strategies employed, and the results achieved. Focus on how you measured success and adjusted strategies based on feedback.

Talk about your approach to networking, including communication styles and relationship management techniques. Provide examples of how you’ve fostered partnerships that resulted in successful student recruitment.

Outline innovative ideas for targeted marketing, personalized outreach, and utilizing alumni success stories. Emphasize how these efforts can bridge cultural gaps and resonate with prospective students.

Describe your approach to problem-solving, focusing on how you assess situations, devise alternative strategies, and implement changes quickly. Highlight any specific instances where you overcame obstacles successfully.

Articulate a structured approach to training, including how you assess team knowledge, deliver content, and verify understanding through assessments or role-play. Provide past examples of successful training sessions.

Discuss the resources you utilize to stay informed, such as industry publications, conferences, and networking with peers. Share anecdotes about how this knowledge benefited your past recruitment strategies.

Share a personal connection or passion for education and cultural exchange. Emphasize your commitment to helping students achieve their academic dreams and the unique value you believe South Asia brings to the global education landscape.