Job details

Director of International Growth, University of Pacific International

International – Director of International Growth

Stockton, CA

About Us

UOP International is a partnership between the University of the Pacific (Pacific) and Shorelight. The mission of the program is to recruit a broad cross section of international students for Pacific programs, to immerse first-year international students (graduate and undergraduate) in the academic and cultural life of the university, to help them integrate into campus life, and provide the support that increases their academic successes and likelihood of obtaining their degrees at Pacific.

Job Overview

The Director of International Growth (DIG) develops and serves as the recruitment and marketing leader across programs for international students at University of the Pacific. The DIG helps establish enrollment goals and drives and monitors progress towards those goals through close cooperation with campus leadership and Shorelight marketing and sales leadership. The DIG will consistently seek to build Pacific’s reputation globally, doing so through travel to key regions, training and webinars for agents, and training for students and Shorelight staff. The DIG builds and executes the annual enrollment plan and provides strategic and ongoing leadership within the Pacific community on Shorelight’s behalf. This role will report the Vice President of Partner Operations and will work in collaboration with, and under the close supervision of, Pacific’s Vice President of Enrollment.

Essential Functions

International Student Recruitment

Serve as strategic leader of the partnership, including building, executing, and driving enrollment and diversity goals, directing and monitoring an annual strategy, and partnering with university leadership to ensure appropriate milestones and tracking.
Partner with student recruitment leadership to understand competitive landscape and key market opportunities.
Plan and coordinate logistics for campus travel to regions to support enrollment goals.
Participate in virtual and in-person events such as exhibitions, seminars, agent trainings, and student events.
Travel internationally to promote Pacific and its programs and plan and attend virtual events in different time zones.
Plan, coordinate, and support designated Shorelight champions in key regions; establish regular check ins and metrics for success.
Lead all training on academic partnership programs and support regional recruitment activity through campus webinars, campaigns, and events. Serve as the primary contact for Shorelight’s regional offices.
Monitor scholarship strategy and execution. Present annual data to support proposed strategies.
Work with Shorelight Marketing and Pacific leaders to develop a robust and updated resource library of marketing materials including general and program-specific powerpoints, social media assets, and more.

Conversion

Lead conversion campaigns, communicating directly with prospective students, parents, agents and regional offices.
Develop and manage innovative conversion tools and platforms such as peer-to-peer recruitments, webinars, alumni engagement, etc. Use data to effectively monitor conversion funnel against goals.
Supervise student workers and interns supporting Pacific recruitment and marketing activities as needed.

Relationship Management

Partner with key stakeholders across the university to ensure effective communication, collaboration, and support of key initiatives and goals.
Foster external relationships and partnerships to enhance the profile and success of the program, including internally with campus stakeholders, and externally with agents, Shorelight staff, and others.
Represent the program internationally and domestically, including participation in marketing events.
Manage relationships with all key Pacific and Shorelight stakeholders across acquisition, academics, student services, finance, and operations.

Security

Comply with Shorelight Written Information Security Policy, and all other Shorelight Information Security Policies and Procedures.
Take responsibility for any Shorelight assets assigned to you.
Promptly report any security events, incidents, or weaknesses to Shorelight Security.

Minimum Qualifications

Bachelor’s degree
5+ years’ experience in international student recruitment/sales
Record of success in reaching goals, accountability
Ability to prioritize, meet deadlines, and work under pressure
Direct experience within higher education or related educational services
Eligibility to work in and travel freely to and from the United States without sponsorship