Senior Product Manager (Meta)

As a Senior Product Manager at Smartly, you will primarily focus on leading the development and success of our key Ads Platform—Meta. This involves gaining deep insights into customer needs, collaborating with various teams to define the product roadmap, and overseeing the execution of innovative product strategies to enhance user experience.

To qualify for the Senior Product Manager position at Smartly, you should possess a bachelor’s degree, at least five years of product management experience particularly in B2C or B2B SaaS environments, and expertise in launching successful software products. Preferably, a master’s degree and experience with digital advertising will elevate your candidacy.

Collaboration is essential for the Senior Product Manager role at Smartly. You will work closely with engineering, marketing, commercial, and partnerships teams to ensure product alignment with customer needs and industry trends, ultimately driving successful outcomes for the Meta platform.

Smartly offers extensive professional development opportunities including mentorship programs, training sessions, and resources designed to help you enhance your skills. As a Senior Product Manager, you will be encouraged to continue growing and evolving within the company.

The culture at Smartly is defined by ownership and collaboration. As a Senior Product Manager, you will have the autonomy to make impactful decisions and work within a diverse, inclusive environment that fosters innovation and creativity, ensuring every voice is valued.

Yes, Smartly operates on a flexible hybrid work model. As a Senior Product Manager, you will be expected to work from the Helsinki office at least three days a week, providing you the opportunity to enjoy both remote and in-office work flexibility.

The Senior Product Manager at Smartly will utilize various SaaS tools for product management, user research, and data analytics, alongside the Smartly Advertising Platform itself to drive success in product development and strategic initiatives.

When prioritizing product features, focus on aligning with customer needs and market demands. Use data-driven insights and stakeholder feedback to create a product backlog that addresses the most pressing issues. Discuss specific frameworks or methodologies you use for prioritization, such as MoSCoW or RICE, to demonstrate your structured approach.

Be prepared to provide a detailed account of a product launch experience. Highlight the steps you took, challenges faced, and how you collaborated with cross-functional teams to overcome them. Discuss key metrics that indicate the product's success and what you learned from the experience.

To gain customer insights, I recommend deploying various techniques such as conducting user interviews, surveys, and A/B testing. Additionally, utilizing customer analytics tools can provide valuable quantitative data that complements qualitative insights, helping to inform product decisions effectively.

My leadership style is collaborative and empowering. I believe in fostering an environment where team members feel valued to contribute their ideas. By encouraging open communication and aligning team goals with broader organizational objectives, I ensure everyone is committed to the product's success.

Managing stakeholder relationships is all about clear communication and trust. I regularly hold alignment meetings, update stakeholders on progress, and actively listen to their feedback. I prioritize transparency about challenges and successes, which helps maintain strong partnerships.

When evaluating a product's success, I focus on key performance indicators such as user adoption rates, customer satisfaction scores, and revenue growth. Additionally, analyzing engagement metrics and return on investment helps provide a comprehensive view of the product’s impact on the business.

I envision contributing to the growth of the Meta channel by leveraging analytical insights to enhance product features that resonate with our clients. By fostering partnerships with platform stakeholders and conducting targeted workshops, I aim to drive user adoption and optimize the advertising experience for our clients.

In my previous roles, I've successfully devised go-to-market strategies that include comprehensive market analysis, customer segmentation, and competitive positioning. I focus on crafting messaging that resonates with users, ensuring that the launch is well-coordinated across marketing, sales, and customer support teams.

I stay updated with industry trends through continuous learning, attending conferences, and participating in professional networks. Following influential blogs, podcasts, and thought leaders in digital advertising and product management also helps me keep my knowledge fresh and relevant.

Share a concrete project example where you successfully led a cross-functional team. Discuss your approach to ensuring everyone was aligned on goals, how you managed conflicts or challenges, and how you motivated the team to achieve project milestones together.