Sr. Manager, Worker Lifecycle Marketing

The Opportunity Snagajob is the nation's largest marketplace for hourly jobs and shifts. Partnering with teams ranging from small businesses to top hourly-work employers, Snagajob connects 6 million job seekers with well-matched job opportunities each month. Snagajob's mission is to help hourly workers fulfill life goals, gaining flexibility and control over how, when, and where they work. And, given Snagajob's matchmaking technology, employers can count on job opportunities reaching the right candidates at the right time. This role, Sr. Manager, Worker Lifecycle Marketing, will work with marketing and product teams to focus on optimizing the customer journey and building long-term worker engagement. Leveraging deep expertise in B2C lifecycle, cross-functional project management mastery, a strong marketing background, and a versatile analytical skill set, the role will ensure Snagajob creates an ideal path for workers to interact with our platform, spanning the pre-hire and post-hire... experience. Although we have three east coast offices, we believe that incredible talent can be found everywhere and fully embrace a hybrid working model. We encourage candidates across the United States to apply. What You'll Get to Do Set the vision for marketing's worker engagement and communications strategy to help drive highly personalized experiences for workers across multiple touchpoints (web, mobile, email, social, in-product, etc.) Manage and have accountability for complex and impactful cross-functional projects that deliver value and empower workers. Create and evolve programs (new tests, concepts, and optimizations) to increase worker lifetime value Lead project documentation, reporting, and internal communication for worker lifecycle across the marketing org, helping functions (e.g. performance marketing, marketing ops) project manage relevant efforts Understand the worker persona and define journeys by analyzing internal data and conducting market research. Collect customer input across channels (e.g., support, NPS surveys) and gather competitive intelligence to identify differentiators / gaps What You'll Bring Deep expertise in B2C/D2C lifecycle backed by experience with a leading tech, eCommerce, travel, or high-growth consumer brand Track record of delivering highly successful engagement, loyalty, and retention strategies at scale Experience developing actionable insights through consumer journeys, gap analyses, personas, and segmentation strategies Cross-functional project management mastery, with the ability to prioritize and advance projects requiring sales, engineering, and product stakeholder support Natural ability to develop relationships and influence without authority across all levels in an organization, from senior executives to individual contributors Strong marketing background; skilled with executing strategic marketing campaigns across multiple channels and leveraging martech tools (experience with Salesforce Marketing Cloud is a plus) Analytical rigor and strong critical thinking skills. You are adept with data, hypothesis-driven, and quickly able to identify solutions or paths to address complex problems At Snagajob, our commitment to being an equitable and inclusive employer is foundational to us, and we believe that pay transparency is a vital component of pay equity. In this role, you can expect to be paid a base salary in the range of $105,000 to $131,000. Full time employees are also eligible for Snagajob's bonus, equity, and benefits programs. Here at Snagajob, we celebrate our differences in an inclusive workplace designed to support the things that make us individuals. Snagajob is proud to be an equal opportunity employer and we strongly encourage candidates from all different backgrounds and identities to apply. Each new hire gives us the opportunity to bring in a fresh new perspective to further diversify our company for the benefit of our employees, products and our community. Why Snagajob Snagajob offers a highly competitive compensation and benefits package including medical, dental, vision, life insurance, 401k, unlimited PTO, flex hours, stock options, health and fitness incentives, paid community service time, and other benefits in an award winning culture. Here at Snagajob we empower our employees to work where they are most productive, and encourage transparency and trust in a virtual-first approach. What Snaggers love most is our commitment to work-life blend and the amazing leaders who are dedicated to helping their teams grow personally and professionally. Snagajob promotes a culture of community and support, so once a Snagger, always a Snagger. About Snagajob Snagajob, the country's largest and fastest-growing platform for hourly work, connects more than 47 million active job seekers with employment opportunities at 450,000 employer locations in the US and Canada. Snagajob's mission is to put people in the right fit positions so they can maximize their potential and live more fulfilling lives. Through Snagajob, workers gain the flexibility of working when and where they choose while employers are assured every shift stays filled. For more information, visit www.Snagajob.com or connect with us on LinkedIn, Instagram, Facebook and Twitter. Salary Range: $100K -- $150K Minimum Qualification Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualificationsShow full descriptionCollapse