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Regional Sales Manager

Overview

We are looking for a Regional Sales Manager. This role is responsible for maintaining and growing Snap-on Equipment Solutions through a variety of consultation and sales activities directly to automotive dealerships (OEM repair facilities) in assigned states.The role is the field level Facility Action project manager for all OEM projects and will be tasked with developing long-term relationships with OEM personnel and equipment suppliers, representatives, and distributors. The Regional Sales Manager will also develop and implement short and long-term strategies to increase sales to the OEM dealerships.

 

**This region includes Texas, Oklahoma, and Louisiana**

Responsibilities

  • *Equipment sales liaison for Equipment Solutions products
  • *Maintain up-to-date knowledge of OEM needs, industry trends, competitive products, and current technology
  • *Communicate and work effectively with both internal and external sales channels to increase market share for EQS OEM programs
  • *Develop and implement new and expanded sales and marketing strategies to increase business
  • *Maintain an in-depth understanding of EQS products and applications
  • Attend National and Regional OEM meetings and equipment shows as required
  • Prepare and conduct OEM Regional presentations
  • Ability to fulfill above-average customer expectations
  • Establish and maintains a close working relationship with OEM customers so that they are aware of and reliant upon all SBS capabilities and resources
  • Educate, inform and enhance SOE Solutions image and perception to the assigned OEM account(s)
  • Anticipates customer needs and develop business proposals for new Essential Special Service Tools and Electronic Diagnostic Equipment in support of SBS growth goals
  • Anticipates customer needs and develop business proposals for new Equipment Program initiatives in support of SBS growth goals
  • Requirement - Proficient with Facility Action Projects by collaborating with OEM accounts and distributors to win new projects, which includes involvement with facility layout discussions with project teams (Design in Development-DID)
  • Actively pursue (internal and external) equipment distributors, sales reps, agencies to engage in long-term relationships
  • Use customer retention management (CRM) application to track customer sales progress
  • Other miscellaneous duties as assigned

Qualifications

  • Bachelor’s degree in a relevant field or equivalent experience
  • 5-7 years sales experience in the automotive service tool and equipment industry
  • Minimum of two years of experience in sales management with direct reports in the automotive service industry
  • Demonstrate ability to manage facility action projects that involve reading layouts and collaborating with other facilitators to manage a project
  • Complete understanding of all major categories of vehicle service equipment products
  • Demonstrated ability to build strong business relationships with internal as well as external customers
  • Successful experience achieving expected results working in a matrix organization, with past performance reflecting the ability to operate with only occasional supervision
  • Ability to travel as necessary to meet objectives – up to 80% travel is required
  • Strong written and verbal communication skills
  • The following individual characteristics are particularly important: approachable, responsive, enthusiastic, adaptable, flexible
  • PC skills related to corporate and business unit applications and needs

Average salary estimate

$80000 / YEARLY (est.)
min
max
$70000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Regional Sales Manager, Snap-on

Snap-on Equipment Solutions is on the lookout for an enthusiastic and results-driven Regional Sales Manager based in Austin. This exciting position encompasses the responsibility of building and enhancing relationships with automotive dealerships across Texas, Oklahoma, and Louisiana. As the Regional Sales Manager, you’ll serve as the primary liaison for equipment sales, ensuring that our OEM repair facilities are receiving top-notch service and solutions. Your role will include developing comprehensive strategies to boost sales, identifying market trends, and effectively engaging with both internal teams and external partners. You'll not only be the go-to expert for our products but also the face of Snap-on Equipment at national and regional meetings, forging connections that count. Your extensive background in the automotive service tool and equipment industry, coupled with your knack for project management, will enable you to collaborate seamlessly with OEM accounts and distributors. You’ll take on various responsibilities from preparing compelling sales presentations to initiating communications that enhance customer experience and solidify our industry presence. With your proven ability to anticipate customer needs and your willingness to adapt strategies accordingly, you’ll be pivotal in driving our growth and success. If you’re ready to take on a dynamic role where every day brings new challenges and opportunities, then we’d love to hear from you!

Frequently Asked Questions (FAQs) for Regional Sales Manager Role at Snap-on
What are the main responsibilities of a Regional Sales Manager at Snap-on Equipment Solutions?

As a Regional Sales Manager at Snap-on Equipment Solutions, your main responsibilities include maintaining relationships with automotive dealerships, developing sales strategies, and managing facility action projects. You'll work closely with OEM personnel to ensure their needs are met while also remaining informed about industry trends and competitive products.

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What qualifications do I need to become a Regional Sales Manager at Snap-on Equipment Solutions?

To qualify for the Regional Sales Manager position at Snap-on Equipment Solutions, you should have a Bachelor’s degree in a relevant field or equivalent experience. Additionally, 5-7 years of sales experience in the automotive service tool and equipment industry, along with at least two years in sales management with direct reports, is essential.

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How important is travel for the Regional Sales Manager role at Snap-on Equipment Solutions?

Travel is a significant aspect of the Regional Sales Manager role at Snap-on Equipment Solutions, with 80% expected travel required to meet objectives. You'll visit OEM dealerships and attend industry meetings, which is crucial for building relationships and understanding customer needs in the field.

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What skills are crucial for success as a Regional Sales Manager at Snap-on Equipment Solutions?

Success as a Regional Sales Manager at Snap-on Equipment Solutions hinges on having strong communication skills, the ability to build relationships, and expertise in project management. Additionally, being adaptable, enthusiastic, and possessing relevant PC skills will help you excel in this role.

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What is the work environment like for a Regional Sales Manager at Snap-on Equipment Solutions?

The work environment for a Regional Sales Manager at Snap-on Equipment Solutions is dynamic and collaborative. You’ll interact with both internal teams and external customers, negotiate deals, and strategize sales initiatives while often working independently, making a proactive mindset essential.

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Common Interview Questions for Regional Sales Manager
Can you describe your experience in managing relationships with OEM accounts as a Regional Sales Manager?

When answering this question, focus on specific examples of how you have previously maintained or developed relationships with OEM accounts. Highlight any successful strategies you employed and the outcomes of those relationships.

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How do you stay updated with industry trends and customer needs in the automotive service equipment sector?

To address this question effectively, discuss the resources you utilize, such as industry publications, networking events, and customer interactions. Showcase your proactive approach to market research and demonstrating your knowledge during discussions.

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What strategies would you implement to increase sales in your region?

Outline a few innovative strategies that align with Snap-on Equipment Solutions' goals. Make sure to include your approach to market analysis, customer feedback, and how you translate those into actionable sales tactics.

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Describe a challenging project you managed and how you ensured its success.

Here, it's vital to share a project example, detailing your role, the challenges faced, and the specific actions you took to overcome them. Emphasize collaboration with team members and your project management skills.

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How would you utilize Customer Retention Management (CRM) applications in your role?

Explain your understanding of CRM applications and how you’ve used them in previous roles to track sales progress, manage customer interactions, and gain insights into customer behavior that can inform your sales strategy.

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What motivates you in a sales role?

Discuss your personal motivators, whether they be exceeding targets, building relationships, or overcoming challenges. This helps interviewers see your passion for sales.

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How do you approach developing and delivering presentations to clients or stakeholders?

Share your strategies for creating impactful presentations, such as understanding your audience, focusing on key selling points, and using visuals effectively. Highlight any previous experiences giving presentations that resonated well with your audience.

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What do you believe are key traits of a successful Regional Sales Manager?

Identify characteristics such as relationship-building, communication skills, leadership ability, and strategic thinking. Explain why these traits matter in the context of the role at Snap-on Equipment Solutions.

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How do you prioritize your tasks when managing multiple accounts?

Talk about your time management strategies, such as categorizing based on urgency, maintaining organized records, or utilizing scheduling tools to ensure all accounts receive adequate attention while meeting deadlines.

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Can you provide an example of how you've exceeded customer expectations in a sales environment?

Give a specific example that showcases your initiative and dedication to customer satisfaction. Highlight measures you took to ensure the customer felt valued and received quality service, resulting in positive outcomes.

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Snap-on understands the mechanics of the automotive repair business. The company is a leading manufacturer and distributor of high-quality hand tools, as well as auto diagnostic equipment and "under-car" shop implements, such as hydraulic lifts an...

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Full-time, on-site
DATE POSTED
April 12, 2025

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