Senior Marketing Operations and Demand Generation Manager

To be considered for the Senior Marketing Operations and Demand Generation Manager position at Snapdocs, candidates should have a proven background in demand generation, digital marketing, or lead generation roles. A strong familiarity with marketing automation platforms, particularly Hubspot, is essential. Effective use of data analytics to drive decisions and a thorough understanding of SEO, social media management, and paid advertising are also key requirements. A Bachelor's degree in marketing, business, or a related field is typically expected.

As the Senior Marketing Operations and Demand Generation Manager at Snapdocs, you will develop and implement strategies that generate leads and support revenue growth. This involves optimizing marketing campaigns, executing paid advertising, managing the company website to enhance SEO, and fostering engagement through social media. You'll work closely with different teams and regularly report on key performance metrics to facilitate continuous improvement in marketing efforts.

For candidates located in states like NY, CA, WA, or MA, the salary range for the Senior Marketing Operations and Demand Generation Manager position is between $148,000 and $200,000. For other locations, the range is lower, between $126,000 and $189,000. Snapdocs considers the candidate's experience and qualifications when determining the starting salary, often placing new hires between the 25th percentile and midpoint of the specified range.

Key skills required for the Senior Marketing Operations and Demand Generation Manager position at Snapdocs include a strong understanding of demand generation strategies, proficiency in marketing automation tools like Hubspot, and analytical expertise to gauge performance. Experience with SEO practices, paid social advertising, and effective communication skills are also critical to succeed in this role.

Yes, the Senior Marketing Operations and Demand Generation Manager role at Snapdocs is fully remote. This flexible working arrangement allows team members to work from anywhere while collaborating effectively with colleagues across different locations.

Snapdocs prioritizes the well-being and success of its employees, offering a host of benefits for those in the Senior Marketing Operations and Demand Generation Manager role. This includes excellent health, dental, and vision coverage, a 401(k) with up to a 4% company match, generous parental leave, and a flexible time-off policy, ensuring that employees can maintain a healthy work-life balance.

The Senior Marketing Operations and Demand Generation Manager at Snapdocs will handle a variety of projects, including developing marketing strategies for campaigns, executing and optimizing paid advertising initiatives, managing vendor relationships, and analyzing marketing metrics to drive continuous improvement. This role encompasses a blend of creative and analytical tasks, making it dynamic and engaging.

When answering this question, focus on specific strategies you have implemented in previous roles, emphasizing successful campaigns and measurable outcomes. Highlight any innovative approaches or tools you used, such as marketing automation platforms and data analytics, to enhance your demand generation efforts.

Provide concrete examples where you leveraged data analytics in marketing campaigns. Discuss the metrics you monitored, the insights gained, and how those insights influenced your marketing strategies. Be sure to mention specific tools you used to gather and analyze data, highlighting your analytical skills.

Discuss your comprehensive approach to SEO management, starting with keyword research and competitor analysis. Explain how you would optimize content for search engines and improve site structure for better rankings. Mention specific tools you have used to track performance and make data-driven adjustments.

When responding, detail specific campaigns you've managed across platforms like LinkedIn or Google Ads. Share the goals of those campaigns, your strategies for targeting specific audiences, the metrics you used to measure success, and the overall performance results. This demonstrates your expertise and ability to drive results.

Explain your project management approach, focusing on tools or methodologies you use to maintain clarity and organization. Discuss how you assess urgency and importance when prioritizing tasks, and give examples of successful outcomes from managing multiple projects simultaneously.

Emphasize the importance of cross-team collaboration in your approach. Describe how you gather insights from different departments (like sales and BI) to craft well-informed marketing strategies. Highlight successful collaboration examples that led to meaningful results.

Discuss your analytical method for diagnosing issues within underperforming campaigns. Share how you would gather data, assess various metrics, and identify the factors affecting performance. Highlight your proactive strategies to iterate and improve the campaign effectively.

Illustrate your experience with managing social media by discussing the platforms you are familiar with and the types of content you created or curated. Share metrics and engagement results you achieved, demonstrating your ability to drive brand visibility through social media efforts.

Describe your proficiency with marketing automation tools, detailing specific platforms you have used, such as Hubspot. Discuss features that you find valuable for streamlining marketing processes and how these tools help improve efficiency and effectiveness in lead generation.

Share your approach to continual learning and staying updated with marketing trends. Mention resources like industry blogs, webinars, or professional organizations that you follow. Discussing any networking with peers in the industry can also demonstrate your commitment to growth.