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Events Lead

About Clay

Clay is a creative tool for growth. Our mission is to help businesses grow  — without huge investments in tooling or manual labor. We’re already helping over 100,000 people grow their business with Clay. From local pizza shops to enterprises like Anthropic and Notion, our tool lets you instantly translate any idea that you have for growing your company into reality. We’re looking for sharp, low-ego people to help us turn every business's creative ideas into a reality.  Check out our wall of love to learn more about the product.

Why is Clay the best place to work in New York?

  • Customers love the product (100K+ users and growing)

  • We’re growing a lot (10x YoY for the past two years) 

  • Incredible culture (our customers keep applying to work here)

  • In-person work (beautiful office space in Flatiron)

  • Well-resourced (raised a Series B in June 2024 from investors like Sequoia and Meritech)

Events Lead @ Clay

We’re seeking an Events Lead to scale event marketing initiatives to both position Clay as a leader in the market as well as ignite community engagement throughout the year. This role requires a creative, resourceful thinker who can craft differentiated B2B events that almost don’t feel like a typical B2B experience. You balance creativity and business acumen to both provide an incredible guest experience as well prove the value of organizing and launching events. 

What You’ll Do

  • You will be the main driver of Clay broader event strategy and execution - from roadmap planning, vendor management, and experience marketing. 

  • Own our event sponsorship experience and logistics. You will map out the entire go-to-market landscape from an events perspective, work with our growth team to identify where we need to have a presence, and execute the strategy to build an amazing event experience. 

  • Own the strategy and execution of exclusive executive events. You will build the invite list, coordinate the venue selection and set up, and take care of the details that make people feel special during an intimate event. 

  • You will work closely with our demand team to develop ways to generate enterprise pipeline from events - doing a combo of booth experience, external events, etc. 

  • You will work with our systems team to make sure we have all of the right infrastructure in place to track leads generated from events.

  • Work closely with our brand team to generate brand assets and activations that sparkle brand affinity and association from event attendees. 

What You'll Bring

  • Experience with organizing large scale and intimate events. You know what it takes to ensure the invitee experience is impeccable both for smaller events and very large ones. 

  • Creative yet analytical. You are creative by nature, but can flex your analytical and business-focused skills when needed, especially around budgeting, ROI reporting, etc. 

  • Extremely organized. You cannot live without being very tight on project management. You know exactly what is on track, what is not, and what we are doing next. 

  • Experience with working with fast-growing environments. You are comfortable with managing multiple projects at once and are comfortable adjusting the strategy over time.

Life @ Clay 

Based out of a central office on 19th Street in Manhattan's Flatiron District. We love the energy of in-person collaboration while also offering the flexibility to work from home when needed.

  • Competitive salary and role trajectory: Roles, responsibilities, and comp grow as we do

  • Health insurance: Fully funded, high quality health, dental & vision coverage (including 80-100% therapy coverage)

  • Visa sponsorship: We get it - it's an arduous process, but we're not scared of it

  • Paid time off: We expect team members to take at least 3 weeks fully-disconnected per year, with a flexible vacation policy beyond that

  • Free lunch: Lunch is provided in office every day

  • Parental leave & fertility support: IVF fertility benefits, egg freezing, and 4 months of paid parental leave

Learn more about Clay and what it’s like to work with us right here!

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What You Should Know About Events Lead, Clay Labs

Are you ready to take the stage as an Events Lead at Clay in New York? We’re on the lookout for a talented individual with a flair for creativity and a knack for strategic thinking to join our vibrant team! At Clay, we pride ourselves on helping businesses flourish with innovative solutions that resonate with over 100,000 users, from local pizza shops to enterprises like Anthropic and Notion. As the Events Lead, you’ll be the driving force behind our event marketing strategy, orchestrating everything from roadmap planning to vendor management. Your goal? To create unforgettable B2B events that stand out in the marketplace. You’ll be responsible for curating incredible guest experiences, organizing both large-scale events and intimate gatherings that leave participants talking long after the last speaker has left the stage! You will collaborate closely with our growth and demand teams to ensure that every event ignites community engagement and generates valuable enterprise leads. Your creative mindset will shine as you work on brand activations that enhance our reputation and drive affinity among attendees. Plus, you'll have the opportunity to work in our gorgeous Flatiron District office, where collaboration meets flexibility. If you’re organized, energetic, and have a passion for bringing people together, Clay is the perfect place for you to thrive! Let’s make magic happen together and transform how businesses connect!

Frequently Asked Questions (FAQs) for Events Lead Role at Clay Labs
What are the main responsibilities of the Events Lead at Clay?

As the Events Lead at Clay, your primary responsibilities include spearheading the overall event strategy and execution, managing logistics for event sponsorships, designing exclusive executive events, coordinating with the growth team for pipeline generation, and collaborating with the brand team to create captivating brand experiences. Your role is essential for positioning Clay as a leader in the market and enhancing community engagement.

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What skills are required for the Events Lead position at Clay?

To thrive as an Events Lead at Clay, you need a combination of creativity and analytical skills, along with a robust organizational talent. Your experience in organizing events of varying scales, understanding budgeting, and demonstrating project management proficiency will help you excel in this role. We’re looking for someone who can flexibly manage multiple projects in a fast-paced environment while keeping an impeccable focus on the details.

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How does Clay support its Events Lead in their professional growth?

Clay is committed to fostering a supportive environment for professional development. As an Events Lead, you can look forward to a clear role trajectory where responsibilities and compensation grow alongside the company. We also offer a culture that encourages collaboration and flexibility, which further enhances your ability to grow in the role.

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What makes Clay a great place to work for an Events Lead?

Clay stands out by fostering an incredible culture that is loved by its customers and employees alike. With a beautiful office space in the heart of New York's Flatiron District, a focus on in-person collaboration, and generous employee benefits, including health insurance and paid parental leave, Clay creates an empowering environment for its Events Lead to thrive.

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What types of events will the Events Lead at Clay manage?

The Events Lead at Clay will have a diverse range of events to manage, including both high-profile B2B conferences and intimate executive gatherings. You’ll be tasked with curating unforgettable experiences that not only engage attendees but also strengthen Clay's position in the market.

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Is the Events Lead position at Clay flexible regarding remote work?

Yes! While we emphasize the benefits of in-person collaboration in our Flatiron office, we understand the importance of flexibility. At Clay, you have the option to work from home when needed, creating a balance that suits your lifestyle while ensuring you can excel in your role as Events Lead.

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What impact does the Events Lead have on Clay's business goals?

The Events Lead plays a pivotal role in advancing Clay's business objectives by building strong brand awareness, increasing community engagement, and generating enterprise leads through meticulously planned events. Your efforts will significantly contribute to positioning Clay as a leader in the market while offering exceptional experiences to attendees.

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Common Interview Questions for Events Lead
Can you describe your experience with organizing large-scale events?

When discussing your experience with organizing large-scale events, highlight specific examples where you successfully managed various aspects like vendor coordination and logistics. Explain how you handled challenges and ensured a seamless experience for all attendees, showcasing your problem-solving skills and ability to maintain high standards throughout.

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How would you ensure that an event aligns with Clay’s brand identity?

In your response, emphasize your understanding of Clay’s brand values and how they reflect in every event you execute. Discuss setting clear goals for the event that align with Clay's mission, curating a guest experience that resonates with those values, and using branding assets that enhance brand identity. Illustrate your point with examples of how you've successfully aligned past events with a company's brand.

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What strategies would you employ to drive attendance to events?

Share specific strategies that you’ve utilized in the past to enhance event attendance, such as leveraging social media marketing, email campaigns, or partnering with influencers in the industry. Discuss the importance of creating an engaging event narrative that excites potential attendees and drives a sense of community.

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How do you measure the success of an event?

Discuss various metrics you would use to assess an event's success, such as attendance rates, participant feedback, lead generation, and ROI calculations. Emphasize your analytical skills and how you utilize these insights to improve future events, showing your commitment to continuous enhancement.

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Describe a time when you faced a significant challenge while organizing an event. How did you overcome it?

Choose a specific challenge that tested your organization and problem-solving skills. Describe the situation, the steps you took to address it, and the successful outcome. Highlight what you learned and how the experience has shaped your approach to event management moving forward.

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What methods do you use to coordinate and communicate with vendors?

Explain your preferred methods for maintaining clear communication and coordination with vendors, such as regular check-ins, project management tools, or shared timelines. Share how these strategies help ensure that everyone remains aligned and that potential issues are addressed promptly.

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How do you prioritize tasks when managing multiple events simultaneously?

Talk about your approach to project management and prioritization. Share specific tools or frameworks you utilize to manage your workload efficiently, enabling you to focus on deadlines and maintain quality across all events. Highlight your organizational skills and your attention to detail that helps ensure nothing falls through the cracks.

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What role do you believe community engagement plays in event planning?

Discuss the significance of community engagement in event planning by emphasizing its ability to foster relationships, generate loyalty, and create a memorable experience. Explain how you incorporate community-building elements into events to ensure attendees feel valued and connected to the brand.

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Why are you interested in the Events Lead position at Clay?

Share your genuine enthusiasm for the Events Lead role at Clay. Discuss the alignment between your career goals and Clay’s mission. Reflect on the unique aspects of the company culture that resonate with you and how you envision making an impactful contribution through your skill set.

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How do you plan to keep events fresh and exciting?

Illustrate your creative approach towards keeping events innovative and engaging by discussing trends in the industry, attendee preferences, and your willingness to think outside the box. Share examples of unique features or themes you have successfully implemented in past events that created buzz and excitement.

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DATE POSTED
November 24, 2024

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