Job details

Social Media Content Producer (Educator Audiences)

Job Description:

THE OPPORTUNITY

We are looking for a content producer who will be responsible for telling our story, focusing primarily on image design, to our educator and administrator audiences on our social media channels.

Reporting to the Director, Social Media Content (Educator and Administrator Audiences), the Senior Social Media Content Producer will create and drive graphic design and graphic storytelling in line with our overall social media unification strategy and content calendar.

RESPONSIBILITIES

Create engaging graphic designs on our social media channels:
- Design with a user-first approach that considers the needs of our audiences on social media.
- Produce and edit static designs that fit the strengths and unique capabilities of each social media platform.
- Create designs that are feasible to implement.

Manage social media graphic design projects:
- Manage numerous projects with overlapping deadlines.
- Work with team members to develop narratives and then design concepts, storyboards, and/or layouts to visualize ideas.
- Collaborate with other editorial and video teams at Scholastic to help shape design concepts.
- Analyze and incorporate qualitative and quantitative insights into design thinking and solutions.
- Repurpose designs created in other formats (i.e. web, email, print) and edit them so they are fit for social media.

Engage with our lines of business to create engaging imagery that highlight the benefits of our programs and offerings:
- Listen to stakeholder needs and manage expectations.
- Demonstrate leadership and accountability of initiatives, ensuring satisfied internal stakeholders.
- Influence the customer experience through visual design.
- Develop concepts from initiation to final execution.
- Present ideas, layouts, and directions to internal stakeholders and respond to their feedback.
- Explain design decisions and socialize the capabilities and limits of creating graphic storytelling on social media channels.
- Proactively identify issues and recommend solutions.
- Coach and mentor staff in design for social media, skills, and processes.
- Establish trust and confidence of business partners and interact with them without oversight.

Support the content calendar creation in partnership with each line of business:
- Participate in planning sessions for new content ideas and campaigns.
- Iterate on the content calendar in a responsive fashion.

Partner with Scholastic teams who are instrumental to the experience we provide to our audiences on social media:
- Align with other subject matter experts across the company.
- Collaborate with the Search and Paid Media Planning team to drive the interplay between paid and social media.
- Work closely with partners and support functions to leverage graphic storytelling to address specific emerging needs.

Select and manage outside specialist graphic designers, illustrators, or agencies.
Utilize and maintain our tools for content management, tagging, digital asset management, and project task calendaring.
Be well-versed and attuned to the business models, opportunities, and best practices of social media platforms and modern brands. And help develop Scholastic’s overall social media competencies:
- Deliver training, best practices, and tools to our internal stakeholders ensuring we are continuously improving while social media evolves.
- Promote a culture of learning and development.

WHO WE ARE

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 100+ years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at www.scholastic.com.

Some benefits that we offer:

100% vested of 401(k) Retirement Plan after 5 years employment
Up to 1M worth of supplemental Life Insurance
Tuition Reimbursement
Purchase Scholastic stock at a 15% discount

Thank you for your consideration in choosing Scholastic.

Qualifications

HOW YOU CAN FIT - Qualifications

Lover of books and reading.
3-5 years’ experience as a graphic designer in social media.
Preferred: professional experience in the education sector
A strong visual design portfolio that showcases a thoughtful approach to designing for audience needs.
Experience creating graphic design and storytelling across various social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, TikTok).
Ability to manage competing priorities.
Strong project management skills.
Ability to be kind, flexible, and adaptive in a fast-paced environment.
Strong written and verbal communication skills are a must.
Ability to create and deliver effective presentations.
Proficient in Adobe Creative Suite (Photoshop, After Effects, Premiere, Illustrator, InDesign), AEM, Figma, Sketch, Zeplin, Animation (gifs).
Artistic direction experience in photography, illustration, and potentially video.
Experience in creating multi-platform campaigns that include not just social media but web, mobile, video, or non–digital.
Strong understanding of color theory, typography, space, texture, iconography, and user-centered design.
Experience managing freelancers and vendors.

Time Type:

Full time

Job Type:

Regular

Job Family Group:

Art & Graphic Design

Location Region/State:

New York

Compensation Range:

Annual Salary: 96,000.00 - 105,600.00

EEO Statement:

Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.

EEO is the Law Poster

EEO Scholastic Policy Statement

Pay Transparency Provision

Scholastic Glassdoor Company Review

3.8

Scholastic DE&I Review

No rating

CEO of Scholastic

Dick Robinson

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By Scholastic

Scholastic, the world's leading children's publisher and distributor, offers a wide range of literacy curriculum, professional services, and educational media, committed to fostering intellectual growth from pre-K to grade 12.

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