Social Media Intern

Reports directly to the Assistant Manager of Web Services. Works closely with UF Health's social media team to plan, produce and publish content for UF Health social media channels. Generates social media planning calendars and coordinates with marketing and communications staff the scheduling of campaigns and events. Participates in campaign kick-offs and idea-generating sessions in support of social media campaigns for colleges, centers, institutes and research labs within UF Health. Identifies trending stories on social platforms and opportunities to tell UF Health's stories through those lenses. Reviews social sentiment about the organization and collects data for review. This position will:

• Keep social content continually rich and engaging.
• Assist in adapting methods of delivering social patient-centered content based on analytics and audience reaction.
• Research and communicate opportunities to use trending topics to reinforce our missions of empathy and wisdom.
• Arrange planning and publishing calendars.
• Observe social media sentiment for UF Health in the community.
• Keep aware of current social media platforms, their use and potential audiences.
• Explore new social opportunities by using new tools or platforms.

Minimum Education and Experience Requirements:

• The ideal candidate:
  • Possesses excellent decision-making skills and initiative.
  • Learns new tactics and new practices quickly.
  • Aligns tasks and workflows to meet time-driven deadlines.
  • Navigates and uses social networks easily.
  • Exhibits strong, error-free creative writing and/or photography skills.
• Must have completed some college. Preferred majors include communications, public relations, journalism and English.