Social Media Lead (B2B)

Responsibilities:

• Work with the team to create and implement a robust social media strategy that aligns with the overall marketing and communications strategy (B2B focused)
• Develop and implement a monthly editorial calendar and social media campaign to help build brand awareness and support targeted marketing initiatives, corporate announcements, recruiting, DE&I programs, etc.
• Create compelling written and visual content to engage audiences and generate ideas to increase audience engagement
• Work with the Digital Marketing manager to create paid campaigns across platforms
• Define KPIs for social media overall and campaigns; analyze key metrics and adjust strategy as social media evolves
• Interact with users and respond to social media messages, inquiries, and comments
• Monitor SEO and user engagement and suggest content optimization
• Design graphics and create short videos for social content
• Design and manage an employee advocacy program through social
• Keep up to date on the latest social media best practices and technologies
• Use social media marketing tools such as Hootsuite or Hubspot

Qualifications:

• Bachelor’s degree in Communications, Marketing, Business, Advertising, Graphic Design, or Public Relations
• Experience using LinkedIn, Instagram, Facebook, YouTube, TikTok, and Twitter
• 5+ years of experience as a social media lead or a similar role using social media for brand awareness and to drive engagement
• Understanding of/ proven expertise in social media best practices
• Experience in creating social media strategies
• Good understanding of social media KPIs
• Strong creative and video design skills as well as attention to detail
• Critical thinker and problem-solving skills
• Excellent communication and writing skills
• Organized and able to multitask
• Great sense of humor!