Social Media Manager (Contract)

Compensation: $75 - 100 per hour depending on experience

Weekly hours: 10+ hours

Hours: Flexible hours but must be available for check-ins once per week at a recurring day/time

Billing: Invoicing every 30 days

Timeframe: This is a 3 month contract position at 10+ hours a week, with the potential to renew

At Propel, our mission is to build modern, respectful, and effective financial tools for Americans with limited income. Over 5 million people use our app Providers to manage the benefits that keep their family well-fed and healthy, stay up to date on critical government programs, save money and earn income. Read more about the impact of the Providers app here, here, and here. Now we're expanding further into the financial services space by building a new financial product that will offer the best banking option for Americans with low income.

Propel's marketing team is hiring a part-time Social Media Manager! In this role, you'll clean up our current social media channels while leading efforts to define the strategy for organic social to scale into an efficient acquisition channel. You'll continue to help us build brand trust while serving millions of low income families.

Propel is a for-profit software company that holds its social mission at its core. Our investors include Andreessen Horowitz, the Omidyar Network, Kevin Durant, Serena Williams, and Nas.

We are strongly committed to hiring a diverse and multicultural team. We encourage applications from traditionally under-represented backgrounds, including those with direct experience with the Supplemental Nutrition Assistance Program.

We offer:

• An immediate opportunity to make an impact
• A get-stuff-done and fun and caring culture
• Meaningful work and a strong shared sense of mission
• Competitive compensation
• A remote first working environment with an HQ in Brooklyn, an office in Salt Lake City, and satellite offices in San Francisco + Los Angeles. Team meets quarterly in-person for optional retreats and on-sites.

What you'll do:

• Prune key social channels for sustained use, including deleting posts, pinning posts, etc
• Build collections on IG and videos on TikTok explaining our product offerings
• Transform our social media handles into a repository of info that prospective and current users can reference when they have questions
• Post 2-5x per week across IG + TikTok
• Reach 10,000 followers on Instagram and create a TikTok video that reaches 10,000+ users. By the end of the 12 weeks, organic social is driving 250+ installs per week.
• Work with templates to test content around different value props
• Identify social media users we could work with to speak authentically about EBT, Disability benefits, taxes, life on limited or fixed income, or the Providers Card
• Develop a social media plan and content calendar for how we should consistently show up on social: Instagram, TikTok, Facebook, and any other channels you find useful to our brand
• Collaborate with the Brand Design team on strategies and content

What you have:

• You've 4+ years of experience in crafting and executing social media strategy
• A work portfolio that shows relevant social media work. To be considered for this role, a portfolio is required with application submission. If your portfolio is password protected, please include the password.
• Comfort with the following tools or willingness to quickly learn: Sprinklr, Sprout, Google Suite, Figma, Adobe Creative Suite, Slack
• Builder: You have experience building processes from scratch in a startup / scrappy environment with imperfect information
• Detail-oriented and able to manage multiple projects concurrently
• You've a design-minded aesthetic
• Eloquent, straightforward, and concise written communication skills, including the ability to tell a compelling story about our product
• A background serving our customer segment and/or deep interest in learning about their problems and needs
• Experience in Community Management for a consumer SaaS product is a plus