Social Media Manager, Endoscopy

Additional Locations: US-MN-Arden Hills

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:

This role offers the option of 100% remote work for individuals residing in the central or eastern time zones, or a hybrid arrangement for those based in our Marlborough, MA or Arden Hills/Maple Grove, MN office locations.

Boston Scientific’s Endoscopy business is in search of a passionate storyteller who is dedicated to advancing patient care through our global partnerships with physicians. As the Social Media Manager, your primary responsibility will be to develop and implement a cohesive social media strategy that aligns with the division's business and marketing objectives.

Reporting to the Associate Director, Digital Marketing & Communications, the Social Media Manager is prominent and requires close collaboration with teams from various functions and locations. Alongside the experience qualifications mentioned below, the ideal candidate should possess a proactive, can-do attitude and a highly collaborative communication style. Demonstrated experience influencing peers, colleagues, and senior stakeholders is essential.

Candidates will be asked to provide a portfolio of their work as part of the interview process.

Your responsibilities will include:

• Create, manage and measure a global endoscopy social program for Boston Scientific that aligns with broader business objectives, Boston Scientific brand, Global Digital Marketing Campaigns and social requirements.
• Develop a robust divisional editorial calendar for Endoscopy’s various audiences and channels (existing and new) to support key clinical topics and product launches with clear measurement and optimization plans.
• Monitor Endoscopy related conversations in social and develop/optimize social communication plans to position Boston Scientific Endoscopy as a thought leader in the space.
• Assess competitors’ social presence on an ongoing basis.
• Develop and execute a paid social strategy to compliment organic social efforts.
• Write, edit and obtain Legal, Regulatory and Clinical approval, and post content to Endoscopy social channels.
• Collaborate with Digital Marketing and Communications, copywriters, designers and videographers to develop interactive content across social channels including video, photography, infographics and more.
• Share appropriate and approved content and manage inappropriate or off-label references on social.
• Educate internal subject matter experts through formal and informal training opportunities and encourage them to submit potential social content.
• Deliver monthly and quarterly reports with recommendations and next steps.
• Develop a subject matter expertise about relevant endoscopy topics, potential content and KOLs.
• Demonstrate a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.
• Support other critical endoscopy social media programs as assigned.

Minimum Qualifications:

• Bachelor’s degree in English, Communications or another relevant field
• 3+ years of experience in the following areas:
• Developing and distributing content that fulfills business requirements while adhering to channel best practices, specifically on Twitter, YouTube, and LinkedIn.
• Managing a social program in the highly regulated industry.
• Gathering content from subject matter experts and writing/managing global social media content within brand standards.
• Collaborating across a global matrix organization.

Preferred Qualifications:

• Passion for the healthcare industry.
• Ability to lead, influence and negotiate.
• Ability to connect the dots to create social media strategies and a compelling social media narrative.
• Experience leveraging social management and listening tools, such as Social Studio and Radian6.
• Experience in healthcare, life sciences, medical device, or pharmaceutical industry.
  

Requisition ID: 563711

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

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