Job details

Social Media Specialist

The Social Media Specialist will work closely with the Marketing team to develop social media campaigns that assists in achieving CWS’ strategic marketing goals. The individual will develop monthly reports on emerging social media trends that will be submitted to senior management and executive teams. In addition, they will monitor the company’s social media accounts and provide constructive interaction with end users. The successful candidate will also be required to create methods for finding and retaining online customer reviews for interpretation, review and resolution. The individual will portray a vital role with CWS brand enhancement while continuing to build strong online communities through our various social media platforms.

This position will report directly to the Digital Marketing Director and will base in Austin or Dallas, TX.

Essential Job Functions:

Reputation Management to include the following skill sets: listening, responding, sourcing, curating, and escalating content of more than 400 platforms
Extensive knowledge of all corporate social media
Extensive knowledge of all property social media to include Facebook advertising placement, Instagram, Snap, Twitter, BLOG and other various ad campaigns
Voice of Customer (VoC) lead to include categorizing, tagging and reporting on pain points
Active Building/SM forum customer care (monitor/moderate)
Administer CWS’s company social media marketing and advertising through deliberate planning and goal setting
Development of brand awareness and online reputation
Evaluates search engine optimization (SEO) and generation of inbound traffic
Analyzes key social media metrics and adjust strategically as needed

Job Qualifications:

College degree, preferably in a marketing related field
Experience supporting marketing, development and lease-ups
Vast understanding of national branding initiatives
Operations experience in multi-family arena preferred
Demonstrates creativity and documented immersion in social media
Proficient in content marketing theory and application
Experienced in sourcing and managing content development and publishing
Exhibits the ability to shift from the creative side of marketing to the analytical side with proven specifics that are analytically sound
Practices superior time management
Demonstrated superior leadership attributes
Possesses great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues

CWS Apartment Homes Glassdoor Company Review

3.9

CWS Apartment Homes DE&I Review

No rating

CEO of CWS Apartment Homes

Gary Carmell

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By CWS Apartment Homes

Since 1969, CWS has delivered exceptional living experiences for our customers. Over the years, our company has expanded and we’re proud to serve more than 60,000 residents and 800 team members across the country. We believe our success is a prod...

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FUNDING

Private

INDUSTRY

Real Estate

TEAM SIZE

501-1000

LOCATION

Hybrid, based in Austin, TX

DATE POSTED