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Social Media Video Producer (Educator Audiences)

Job Description:
THE OPPORTUNITY
We are looking for a producer who will be responsible for telling our story, primarily via video, to our educator and administrator audiences on our social media channels.
Reporting to the Director, Social Media Content (Educator and Administrator Audiences), the Senior Social Media Video Producer will create and curate engaging content in line with our overall social media unification strategy and content calendar.
RESPONSIBILITIES
  • Create engaging short-form videos for social media:
    • Set-up, film, and conduct video shoots.
    • Utilize compositing skills and a strong sense of design to craft compelling narratives using stock footage and interviews.
    • Produce and edit videos fit for the unique strengths and capabilities of each social media platform.
    • Work with team members to develop narratives, storyboards, and shot lists.
    • Collaborate with other editorial and video teams at Scholastic to help shape video concepts.
    • Leverage data and insights in concepting.
    • Conduct photo, video, and audio research to complement each video.
    • Create production budgets based on resource availability and project specifications.
  • Manage social media video projects:
    • Successfully manage numerous projects, with overlapping deadlines.
    • Manage production schedules, and workflows, from footage ingest to final delivery.
    • Secure locations, permits, logistics and project crew and serve as the primary point of contact on the project.
    • Repurpose video created in other formats and edit them so they are fit for social media.
  • Engage with our lines of business to create engaging videos that highlight the benefits of our programs and offerings:
    • Listen to stakeholder needs and manage expectations.
    • Explain design decisions and the capabilities and limits of video on social media channels.
    • Demonstrate leadership and accountability of initiatives, ensuring satisfied internal stakeholders.
    • Proactively identify issues and recommend solutions.
    • Coach and mentor staff in videography techniques, skills, and processes.
    • Establish trust and confidence of business partners and interact with them without oversight.
  • Establish a visual style for Scholastic video on social media that reflects the needs of our audiences and adheres to our brand guidelines.
  • Support the content calendar creation in partnership with each line of business:
    • Participate in planning sessions for new content ideas and campaigns.
    • Iterate on the content calendar in a responsive fashion.
  • Partner with Scholastic teams who are instrumental to the experience we provide to our audiences on social media:
    • Align with other subject matter experts across the company.
    • Collaborate with the Search and Media Paid Planning team to drive the interplay between paid and social media.
    • Work closely with partners and support functions to leverage social video to address specific emerging needs.
  • Select and manage outside specialist videographers, photographers, animators, motion designers, and agencies etc.
  • Utilize and maintain our tools for content management, tagging, digital asset management, and project task calendaring.
  • Be well-versed and attuned to the business models, opportunities, and best practices of social media platforms and modern brands. And help develop Scholastic’s overall social media competencies:
    • Deliver training, best practices, and tools to our internal stakeholders ensuring we are continuously improving while social media evolves.
    • Promote a culture of learning and development.
WHO WE ARE
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 100+ years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at www.scholastic.com.
Some benefits that we offer:
  • 100% vested of 401(k) Retirement Plan after 5 years employment
  • Up to 1M worth of supplemental Life Insurance
  • Tuition Reimbursement
  • Purchase Scholastic stock at a 15% discount
Thank you for your consideration in choosing Scholastic.
Qualifications
HOW YOU CAN FIT - Qualifications
  • Lover of books and reading.
  • 3-5 years’ experience as a video editor in social media.
  • Preferred: professional experience in the education sector
  • Experience creating engaging video content on Instagram, YouTube, TikTok.
  • A portfolio of high-quality, engaging video work.
  • Technical understanding of pre-production, production, post-production process and workflows.
  • Ability to manage competing priorities, exceptional multitasking and organizational skills.
  • Strong project management skills, with the ability to be kind, flexible, and adaptive in a fast-paced environment.
  • Strong written and verbal communication skills are a must.
  • Ability to create and deliver effective presentations.
  • Proficient in media production software (e.g. Premiere Pro, After Effects, and Adobe Creative Suite).
  • Experience with color correction, audio mixing, and motion graphics.
  • Ability to set-up gear, film, and direct simple video shoots.
  • Experience managing freelancers and vendors.
Time Type:
Full time
Job Type:
Regular
Job Family Group:
Media & Entertainment
Location Region/State:
New York
Compensation Range:
Annual Salary: 96,000.00 - 105,600.00
EEO Statement:
Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.
EEO is the Law Poster
EEO Scholastic Policy Statement
Pay Transparency Provision
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CEO of Scholastic
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Dick Robinson
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Scholastic, the world's leading children's publisher and distributor, offers a wide range of literacy curriculum, professional services, and educational media, committed to fostering intellectual growth from pre-K to grade 12.

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DATE POSTED
June 23, 2023

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