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Senior Product Design Manager, Design Systems

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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The team
The Design Systems team at SoFi plays a critical role in shaping cohesive, scalable, and delightful product experiences across our financial ecosystem. Formed only about 1.5 years ago, this small but mighty team is dedicated to building and maintaining Pacific—our design system consisting of foundational elements such as components, guidelines, patterns, and tooling. Pacific empowers product teams to design and develop efficiently. Our mission is to accelerate innovation and foster collaboration through a robust, intuitive design system that amplifies quality, creativity, and speed.

 

The role
As the Senior Manager of Product Design for Design Systems, you'll define and lead the vision, strategy, and execution of Pacific. Your role is crucial in driving consistency, scalability, and design excellence throughout SoFi’s growing product portfolio. You'll collaborate closely with cross-functional leaders across Product, Engineering, Marketing, and Operations to ensure Pacific meets the evolving needs of our products and users. This role also requires hands-on individual contributor work, actively designing and directly contributing to Pacific across both mobile and web app platforms. As a manager, you’ll cultivate and mentor a talented design systems team, champion design system adoption, and actively shape the future of product design at SoFi.

SoFi has achieved significant growth, with ambitious plans ahead. To continue this trajectory, we need exceptional talent—and that starts with you.

Responsibilities:

  • Define and drive the strategy, vision, and execution of SoFi’s design system, Pacific, including components, tooling, guidelines, and governance.
  • Collaborate closely with product, engineering, and research leaders to ensure Pacific addresses current and future business needs, including integration of advanced capabilities such as AI and LLM.
  • Perform hands-on design and actively contribute individual components, patterns, and improvements to Pacific across web and mobile platforms.
  • Foster design system adoption across all product areas by championing its value, providing resources, training, and advocacy.
  • Ensure high-quality, consistent, and accessible product experiences by setting and enforcing design standards and best practices.
  • Help build a world-class app experience by evolving a design system that fosters innovation and raises the quality bar.
  • Mentor, coach, and inspire your team of designers, helping them grow professionally and contribute effectively.
  • Serve as a thought leader, advocating for design system excellence and influencing strategic decision-making across the company.
  • Continuously evolve and refine Pacific through feedback, analytics, user research, and best practices.

 

Qualification and experience

  • 10+ years of professional experience working with design systems or successfully shipping consumer-facing products and features, or a combination of both.
  • 3+ years leading and managing high-performing design teams, with a proven track record of growing talent.
  • Deep expertise in designing, scaling, and maintaining complex, modern design systems across responsive web, iOS, and Android platforms.
  • Background or experience in visual design best practices—you understand what makes great design and know how to achieve it.
  • An impeccable eye for detail—you know the little things matter.
  • Excellent communication skills, capable of articulating and advocating design system strategies to stakeholders across Product, Engineering, Marketing, and executive leadership.
  • Proficiency with design tools such as Figma and Adobe Creative Suite.
  • Experience with Agile methodologies and collaboration tools (Jira, Confluence).
  • Demonstrated ability to leverage data analytics, user research, and testing to inform and validate design decisions.
  • A portfolio (URL or PDF) demonstrating expertise in product design and design systems.

 

Even Better

  • Experience working on personal finance products
  • Experience shipping high quality & beloved software applications
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. 
 
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
What You Should Know About Senior Product Design Manager, Design Systems, SoFi

Are you ready to take the helm as the Senior Product Design Manager for Design Systems at SoFi in Seattle, Washington? You're not just stepping into a job; you're joining a passionate team that's reshaping the future of personal finance through innovative design practices. In this dynamic role, you’ll be the driving force behind Pacific—our design system that helps craft seamless experiences across our product ecosystem. You'll work closely with various cross-functional teams, ensuring Pacific remains adaptable to meet user needs while maintaining high design standards. Your hands-on approach will see you creating individual components that enhance both mobile and web platforms, all while mentoring a talented team of designers who look to you for guidance. Your expertise in scaling design systems and your meticulous attention to detail will help foster a culture of creativity and collaboration at SoFi. With your leadership, we aim to build not just an excellent app experience, but a thriving community of designers committed to pushing the boundaries of what is possible. The transformative journey is exciting and impactful, and we need someone like you—passionate, driven, and ready to make a difference. Join us on this adventure and help shape the financial future for millions!

Frequently Asked Questions (FAQs) for Senior Product Design Manager, Design Systems Role at SoFi
What are the responsibilities of a Senior Product Design Manager at SoFi?

As a Senior Product Design Manager at SoFi, you will define and drive the strategy, vision, and execution of our design system, Pacific. You'll collaborate with cross-functional teams to ensure that the system meets the evolving needs of our products. Additionally, you will contribute individual designs for components across mobile and web platforms while mentoring your design team to promote creativity and high-quality standards.

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What qualifications are required for the Senior Product Design Manager position at SoFi?

Ideal candidates for the Senior Product Design Manager role at SoFi should have over 10 years of professional experience with design systems or consumer-facing products. A minimum of three years in a management position is also important, with a demonstrated ability to lead high-performing teams. Expertise with design tools such as Figma and proficiency in Agile methodologies are highly preferred.

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How does collaboration function in the Senior Product Design Manager role at SoFi?

Collaboration is a cornerstone of the Senior Product Design Manager position at SoFi. In this role, you will work closely with product, engineering, marketing, and research leaders. This collaborative approach ensures that Pacific is aligned with current and future business needs while leveraging advanced capabilities like AI, creating a forward-thinking design ecosystem.

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What unique attributes does SoFi look for in a Senior Product Design Manager?

SoFi values candidates who not only possess technical skills and design expertise but also exhibit excellent communication abilities and an impeccable eye for detail. We seek individuals who can advocate for design system excellence and influence strategic decisions, all while nurturing a collaborative environment among their team and stakeholders.

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What opportunities for growth does SoFi offer Senior Product Design Managers?

At SoFi, Senior Product Design Managers will have ample opportunities for professional growth. You will be part of a company focused on innovation and excellence, allowing you to continually evolve your skills. Additionally, mentoring your team fosters a culture of learning and professional development, setting the stage for long-term career progression within the firm.

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Common Interview Questions for Senior Product Design Manager, Design Systems
Can you describe your experience with design systems?

When answering this question, focus on specific design systems you've worked with, detailing your role in their creation or improvement. Highlight any metrics that demonstrate success, such as increased team efficiency or improved user experiences that resulted from your initiatives.

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How do you ensure design consistency across various platforms?

Explain your approach to establishing design guidelines and component libraries. Discuss your experience using tools that promote consistency, like design tokens or shared documentation, and emphasize collaboration with development teams to ensure smooth implementations.

Join Rise to see the full answer
What techniques do you use to advocate for design system adoption?

Share examples of successful strategies you've employed to encourage design system adoption, such as training sessions, resources, or regular communication with stakeholders. Illustrate how you've made a compelling case for the value of these systems through data or improved processes.

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How do you handle feedback on your design work?

Discuss your openness to feedback, indicating your willingness to iterate and improve your designs. Provide an example of a time when feedback led to a positive result or improvement in your design output, showcasing your adaptability and commitment to excellence.

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How do you prioritize tasks when managing a design team?

Explain your method for prioritizing tasks, such as using a project management tool or regular team meetings to assess workload and deadlines. Discuss how you balance urgent requests with long-term goals and maintain open communication with your team to manage expectations.

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What inspires your design process?

Share your sources of inspiration, whether they come from other industries, nature, or user feedback. Explain how this inspiration influences your design philosophy and shapes the products you work on, reinforcing the idea of user-centered design.

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Describe your leadership style when managing design teams.

Detail your leadership approach, focusing on collaboration, mentorship, and fostering a culture of creativity and respect. Use examples that highlight how your style has positively influenced team performance and resulted in successful project outcomes.

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How do you integrate user research into your design process?

Discuss the importance of user research in informing design decisions. Provide examples of methodologies you've employed—such as usability testing or interviews—and how you’ve adapted designs based on user insights to meet their needs better.

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Can you talk about a challenge you faced in your design career and how you overcame it?

Choose a specific challenge that showcases your problem-solving skills. Detail the situation, the steps you took to address it, and the positive outcome that resulted, demonstrating your resilience and determination in the face of obstacles.

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What role does data play in your design decision-making?

Illustrate how data informs your design choices, whether it’s through user analytics, A/B testing, or feedback surveys. Provide a concrete example of how data-driven insights led to improved design outcomes or product features.

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Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

SoFi helps people achieve financial independence to realize their ambitions.

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DATE POSTED
April 22, 2025

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