Product Marketing Manager

Product Marketing Manager

Solink is a different kind of data-analytics software company.  We’ve successfully made video security a source of powerful insight for business owners of franchise and retail chains. We focus on security applications that combat fraud proactively and make it easier for owners to track down problems. Today we focus on loss prevention and in the future, we see every department using video to make data-driven decisions: marketing, operations, even HR.

A job at Solink means working with an amazing team and tackling one of the biggest data problems out there. We are venture-backed and focus on continuous execution to delight our customers. We have a creative and collaborative work environment, and all of our employees have meaningful equity in the company.

A little bit about the role…

As a Product Marketing Manager, you will play a central role in driving the go-to-market success of Solink’s innovative products. You will own the positioning, messaging, and execution of product launches, working cross-functionally to ensure alignment and impact across marketing, product, sales, and customer success. This position offers the unique opportunity to shape and communicate Solink’s value propositions to diverse audiences and market segments.  

If you have a passion for diving deep into product and domain knowledge, market trends, and competitive landscapes to inform your work and you constantly strive to better understand client insights and feature adoption, and apply those learnings to shape and inform future product strategy, then, this role is for YOU!

WHO YOU ARE?

• Must-Have:

  • 2+ years of experience in B2B product marketing, preferably in tech.

  • Proven track record in driving GTM strategy for B2B products and managing cross-functional launches.

  • You have the ability to define business objectives, and initiate and execute strategic projects with minimal guidance.

  • Strong skills in creating compelling messaging and positioning for B2B technology.

  • You are CREATIVE, you love coming up with fresh and innovative ideas to effectively communicate with customers.

  • Excellent communication, organizational, and project management skills.

• Nice-to-Have: 

  • Background in Solink’s market (VMS, analytics, BI).

  • Experience with tools such as Hubspot, Asana, and Google apps.

SECURITY REQUIREMENTS:

• Candidates must undergo a criminal records check upon hire;

• Must be eligible to work in Canada;

• Be willing to comply with Solink’s own security policies and standards.

WHAT WILL YOU DO?

Key Responsibilities:

• Customer Insights and Advocacy: Deeply understand target customer challenges, needs and motivations through direct and indirect research, close collaboration with customer facing teams (sales and success), and engagement with industry analysts.

• Product Positioning & Messaging: Develop compelling, differentiated product messaging, refining it continuously based on feedback, trends, and insights.  

• Product and Feature Launches: Create and execute GTM strategies, plans, and content for new products and features. Drive measurable product adoption and revenue growth through strategic GTM initiatives.

• Sales Enablement: Equip sales teams with tools, resources and training to effectively communicate Solink’s unique value.

• Competitive Intelligence: Monitor competitor positioning, messaging and evolving capabilities to keep our differentiation sharp. 

• Content Creation & Thought Leadership: Collaborate with marketing to produce high-impact content (white papers, blogs, webinars, videos) that raise awareness and establish Solink as a thought leader.  

• Cross-Functional Collaboration: Act as a key liaison between marketing and product teams to ensure cohesive communication and alignment on product updates and roadmaps.

WHAT IS SOLINK?

Solink is transforming conventional data into ‘smart’ data. Solink connects and synchronizes brick-and-mortar business systems like video + Point of Sale data, to create insight into loss prevention, security, and operations issues. We find new and powerful ways for businesses to get real value from the data and footage created daily by their standard systems.

We’re one of Ottawa’s fastest-growing companies. We're not just a tech and security company - we are rapidly evolving the way that we use and think about video security, data analytics and technology. We're enhancing the status quo to positively impact clients and customers' businesses.

We’re on a steep growth trajectory, which means lots to do, lots to learn, and lots to experience! What an exciting adventure ahead - and our Solinkians make the greatest travel companions… 

Solink thrives because of our team; we know that in our business and in our daily work, people make all the difference. We’re looking for people who are driven by curiosity, hungry to innovate and striving to make an impact.

WHY WORK AT SOLINK? 

Working with us means you’ll be working for a company that values your input and allows you to bring your ideas to life.  We offer a collaborative, creative, supportive work environment with a culture that is undeniably fun… 

All that - PLUS we offer…..

• Flexibility in your chosen hours of work by helping you get "stuff" done (encourages that work life balance);

• Opportunities for growth based on merit, skill, and initiative;

• Friendly, welcoming and team-oriented atmosphere that fosters collaboration;

• Creative and innovative environment that mentors, supports, motivates and inspires you to make an impact;

• Interesting and exciting assignments ranging in size, type and complexity;

• An “open-door” policy where communication and brainstorming is encouraged;

• A really positive and fun environment working with an incredibly ENERGETIC team;

• Fully paid Health / dental benefits offered immediately (an additional $500 spending account for items that aren’t covered in our AMAZING benefits program);

• Monthly reimbursement toward a health and wellness; 

• Extracurricular SOLINKIAN social events (annual “solink-o de mayo”, so-learns, sports teams,  so-lunches, team builders, and much more)

• Please note: We currently operate within a hybrid approach.

Solink welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Should you need accommodations, please email peopleops@SolinkCorp.com.

We know that everyone has different experiences and that’s what makes all of us so unique. Solink is an Equal Opportunity Employer. We’re looking at building our team of great people and we know that comes in various forms. We are committed to a diverse and representative workforce, and an open and inclusive work environment and we encourage all candidates with interest to apply. We will provide accommodation on request through all parts of the selection process.

HOW TO APPLY?

Please submit your cover letter and resume addressed to Jabba The Hutt outlining why you would be the right fit for this position.