Growth Marketing Manager - Freelance

At Sorare, we bet on passionate and innovative people! Are you looking for an empowering environment to grow professionally and personally? Join us in this tremendous adventure!

Our Mission

Sorare is a fantasy sports gaming experience and marketplace featuring officially licensed digital player cards. With Sorare you build legacy teams –  buying, selling, collecting and trading player cards -- and compete with them in free-to-play fantasy games to win rewards week over week and season over season, just like a professional sports owner.

Sorare is revolutionizing digital sports fandom, and now has over 3,5 million users across 180 countries. More than 300 iconic teams, clubs, and organizations including the Premier League, La Liga, Bundesliga, Serie A, MLS, NBA, NBPA, MLB, MLBPA, and many others have partnered with Sorare to build the next sports entertainment giant.

Our Journey

Sorare was founded by Nicolas Julia and Adrien Montfort in 2018 in Paris to bring sports fans across the globe closer to the players, teams, and leagues they love.

With 130-plus employees across France and US, Sorare is one of Europe’s fastest-growing startups and recently raised a $680 million Series B funding round from world-class investors including SoftBank, Accel, and Benchmark. Sorare also has athletes Serena Williams, Zinedine Zidane, Rio Ferdinand, Antoine Griezmann, Gerard Piqué, Blake Griffin, and Rudy Gobert among its investors, ambassadors, and advisors.

Our Values

• Own your game: Think and act like an owner, and expect your teammates to do the same. You are an “entrepreneur” empowered to make decisions and own the outcomes.

• Build with the fans, and for the fans: Have an obsession for high-quality user experiences. Engage our community with transparency to build trust and learn from the fans to deliver effective changes.

• Run fast: Take bold risks and outpace the competition in an ever changing environment. Have a bias for action (connected to team goals) and strive to ship and iterate.

• Have fun and bring joy: Sports have the power to unite people around the world, and as fans ourselves, we believe it is a privilege to work in this industry.

• Win as a team: We are all in this together as one team, win or lose. Inspire your teammates to always be better.

Description

We are seeking a passionate and dynamic Growth Marketing Manager to join our team on a 4-month contract, with the opportunity to convert to a full-time role based on performance and business needs. 

This role is crucial in driving our growth through strategic CRM and User Acquisition (UA) campaigns, with a primary focus driving monetization. The ideal candidate will have a deep passion for sports, familiarity with web3 technology, and an entrepreneurial mindset to thrive in our fast-paced environment.

Key Responsibilities

• CRM Management: Develop and execute strategies to engage existing users, enhancing their experience and driving spend on Sorare.

• User Acquisition Campaigns: Design and implement UA campaigns aimed at attracting new users, with a focus on the U.S. market.

• Cross-Platform Proficiency: Manage UA campaigns across various platforms, including PMAX, Meta, TikTok.

• GTM Strategy Support: Collaborate with the marketing and product teams to support go-to-market strategies targeting existing users.

• Marketing Analytics: Utilize marketing analytics to measure the effectiveness of campaigns and make data-driven decisions to improve performance.

• Collaboration and Communication: Work closely with cross-functional teams to ensure alignment and effective execution of marketing strategies.

Qualifications

• 2-4 years of experience in marketing, preferably in the sports, gaming, or web3 industries.

• A deep passion for sports and gaming, plus familiarity with web3 technology.

• Entrepreneurial mindset with the ability to thrive in a dynamic and fast-paced environment.

• Proven track record of creative problem-solving and initiative.

• Proficiency in UA & CRM platforms (e.g., PMAX, Meta, TikTok, Braze).

• Excellent communication and collaboration skills.

Our Hiring Process

• Step 1: Recruiter Screen (30 min)

• Step 2: Hiring Manager Screen

• Step 3: Case Study + Panel interviews

• Step 4: Reference Check & Offer

Sorare is an equal opportunity employer committed to an inclusive and diverse workplace. All applicants will be considered for employment without attention to: race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other basis prohibited by law.

As we are an international company, please note we speak English in the workplace. Please apply for the role with an English CV so we can process your application.