Marketing Manager

The Marketing Manager at SoundCloud plays a crucial role in developing and executing innovative marketing strategies for artists. They work on creating successful campaigns, managing budgets, and liaising with various stakeholders in the music industry to create buzz around new music releases.

To be considered for the Marketing Manager position at SoundCloud, candidates should have at least 2-5 years of experience in music marketing, project management, or artist management. A deep understanding of the music industry landscape and experience in artist engagement is essential.

The salary for the Marketing Manager role at SoundCloud ranges from $80,000 to $100,000 annually, reflecting experience and skills. Additional benefits and a robust total rewards program are offered to all employees.

Key responsibilities of a Marketing Manager at SoundCloud include developing and executing marketing campaigns, managing artist relations, overseeing budgets, creating reports and creative content, and building partnerships within and outside the music industry.

SoundCloud actively promotes diversity, equity, and inclusion by creating programs and resource groups that celebrate various identities. They strive to ensure everyone’s voice is heard and respected, encouraging a culture that values individual perspectives.

Joining SoundCloud as a Marketing Manager means you'll enjoy a comprehensive package that includes health benefits, a 401k program, generous PTO, and unique perks like a professional development allowance and Creativity and Wellness benefits!

SoundCloud boasts a flexible work culture that encourages collaboration and personal well-being. Employees have the opportunity to work from home while also enjoying in-office camaraderie, fostering a balance between productivity and community.

When discussing strategies, highlight your experience with digital marketing, social media engagement, and targeted campaigns. Emphasize your ability to understand and connect with both artists and their audiences, showcasing successful past campaigns you've managed.

Share your approach to time management and organization. Discuss frameworks you use, such as setting clear deadlines, making to-do lists, or utilizing project management tools, to ensure timely delivery of all projects.

It's important to showcase your interpersonal skills here. Discuss specific examples of artists you've worked with, how you maintained communication, and the strategies you employed to build trust and rapport.

Identify a trend such as the rise of social media platforms for music promotion or the importance of data analytics in understanding audience behavior. Clearly articulate why you think this trend is significant and how you would leverage it.

Discuss your analytical approach to identifying issues. Highlight the importance of adjusting strategies based on metrics and feedback, and provide examples of past experiences where you've made successful pivots.

Emphasize that collaboration is key in music marketing. Talk about your experience working cross-functionally with design, PR, and sales teams, and how these partnerships can create more impactful campaigns.

Provide details about a specific campaign including your objectives, the strategies you employed and the results achieved. Make sure to define what success meant in the context of that campaign.

Do your homework! Discuss your understanding of SoundCloud's unique features, artist tools, and how you feel these can enhance an artist's marketing strategy. Show your eagerness to contribute to the platform's growth.

Talk about the resources you use, such as music blogs, industry publications, and networking events, to keep abreast of trends. Show that you take personal initiative in your professional development.

Share your personal passion for music and how it fuels your marketing efforts. Discuss how working with artists and being part of their journey motivates you professionally.