Product Marketing Manager

As a Product Marketing Manager at Notable, your role involves refining product positioning, developing sales collateral, and executing marketing strategies to drive growth. You'll collaborate with various teams to ensure our solutions resonate with the market and support our mission in redefining healthcare.

Notable seeks candidates with at least 5 years of product marketing experience, ideally in healthcare or B2B technology. Strong writing skills and the ability to collaborate across teams are also essential to excel in this role.

Beneficial skills for the Product Marketing Manager role at Notable include world-class writing abilities, knowledge of healthcare systems, and familiarization with concepts like RPA. A proven track record of cross-functional collaboration will greatly enhance your effectiveness in this position.

The work environment at Notable is fast-paced and collaborative. You'll be surrounded by passionate individuals from diverse backgrounds who are all dedicated to delivering innovative solutions that make a difference in healthcare.

At Notable, we prioritize employee growth by providing opportunities for professional development, mentorship, and cross-functional collaboration. You'll engage in projects that nurture your skills while contributing to our collective mission in healthcare automation.

Key responsibilities include refining product messaging, leading the development of sales collateral, running pipeline generation programs, and creating thought leadership content. You'll be integral in driving our marketing strategies forward.

As a Product Marketing Manager at Notable, you will leverage various marketing tools and platforms for analytics, project management, and automation. Familiarity with presentation software for creating sales materials will also be valuable.

To develop a product positioning strategy, start by understanding the market landscape, identifying target audiences, and analyzing competitors. Build a unique value proposition that resonates with customers' needs, and communicate this effectively across all marketing collateral.

Discuss a marketing campaign where you defined clear objectives, targeted the right audience, and utilized appropriate channels. Highlight the metrics that demonstrate its success, like increased engagement or conversion rates, and reflect on lessons learned.

When creating sales collateral, consider your audience's needs, the key features of your product, and the benefits that resonate with potential clients. Focus on clear, concise messaging supported by engaging visuals to enhance understanding and retention.

Stay updated by following industry publications, attending webinars, and participating in conferences. Joining relevant professional groups or forums can facilitate networking and knowledge sharing about emerging trends in healthcare and technology.

Data analysis is crucial in my marketing decisions. It helps assess campaign performance, understand customer behavior, and inform future strategies. By leveraging analytics, I can make data-driven decisions to improve targeting and messaging effectiveness.

Collaboration with sales teams involves regular communication to align on marketing materials, gather feedback on what resonates with clients, and identify any gaps in messaging. Developing joint strategies for campaigns can further enhance cooperation and results.

To generate leads in a competitive market, utilize a mix of content marketing, SEO, social media engagement, and targeted campaigns. Producing valuable content that addresses customer pain points can attract prospects and drive them through the funnel.

Success is measured through various key performance indicators (KPIs) such as lead generation rates, conversion rates, and customer feedback. Regularly reviewing these metrics ensures that I can adjust strategies and improve outcomes continuously.

My experience with competitive analysis involves researching market players' offerings, identifying their strengths and weaknesses, and understanding customer sentiments towards them. This information helps inform our positioning and identify opportunities for differentiation.

Balancing creativity with analytics involves integrating both insights into my approach. While creativity drives campaign ideas and innovative strategies, analytical data informs decisions and helps refine the approach for better results, ensuring a well-rounded marketing methodology.