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Area Sales Representative - Orlando, FL

Spindrift is one of the fastest-growing brands in beverage today. In a rapidly expanding sparkling water market, we are the first sparkling water made with real ingredients with an unmistakable, delicious taste that only real ingredients can deliver. Responsibilities.

Build the Brand

    • “Own the number” mentality – Deliver the company’s KPIs for the region
    • Sell and execute incremental display space throughout assigned territory
    • Optimize shelf space, merchandise product and displays to drive sales growth
    • Drive consumer awareness of the brand through point of sale material and in store execution of sales promotions
    • Seek every opportunity to educate consumers in stores on what makes our brand the best in the category
    • Ensure quality, rotate product and remove damaged packages
    • Maintain organization and proper rotation of back stock
    • Accurately and expertly utilize CRM applications to chronicle daily activities and display execution

Build Deep Relationships with Retailers

    • Build and promote positive rapport with key contacts in stores in order to secure incremental display space
    • Service assigned account base with consistency and purposeful follow-up (approx. 8-12 stops/day)
    • Develop and schedule weekly account visits based on specific business needs
    • Understand customer needs, identify how you, as the primary point of contact, can partner with the customer and enact plan to drive sales growth for the store and Spindrift Beverage Co.
    • Achieve mutually beneficial agreements through skilled negotiation
    • Understand the importance of building trust and credibility with accounts

Company Culture

    • Support and contribute to a culture that is consistent with the overall organization and emphasizes the values of the Company
    • Partner with teammates and co-workers on various strategic initiatives throughout the year
    • “Carry the bag” mentality – willingness to do whatever it takes any time and as much as necessary to grow the brand including demos, display selling/building and market blitzes outside of home territory

    • 1-5 years of experience in the beverage or consumer packaged goods industry
    • Sales experience in various classes of trade including Grocery, Mass, Natural & Drug
    • Proven sales success track record
    • Ability to travel overnight on occasion based on business needs
    • Ability to thrive in a dynamic, fast-growth, start-up environment
    • Self-motivated with a competitive spirit
    • Excellent verbal/written communication and interpersonal skills
    • Outstanding organization skills
    • Strong attention to detail
    • Willing to do whatever it takes to get the job done; working long & flexible hours, including occasional nights, weekends, and holidays
    • Role model for the Company’s culture
    • Must be able to lift 20lbs continuously throughout the day, in order to build Spindrift displays of 100 cases or more
    • Must possess and be willing to use personal vehicle to travel to and from accounts

In addition to the salary range for this position ($56,700 - $69,300), Spindrift offers the following compensation and benefits:

  • Short-term and long-term incentive programs specific to level and department
  • Medical, dental, and vision insurance, with a current employer contribution rate of 80% towards monthly premiums, regardless of plan type selected
  • Company-paid life insurance, and a 401k retirement savings plan
  • Monthly cell phone allowance and car allowance
  • Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education
  • A host of voluntary benefits including but not limited to additional life insurance, short-term disability and long-term disability insurance, pet insurance, commuter benefits, etc.
  • In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time

Average salary estimate

$63000 / YEARLY (est.)
min
max
$56700K
$69300K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Area Sales Representative - Orlando, FL, Spindrift

As an Area Sales Representative with Spindrift in Orlando, FL, you'll be at the forefront of promoting one of the fastest-growing brands in the sparkling water market. With our unique edge of using real ingredients, you'll embody our brand's identity while connecting with consumers in grocery stores, mass merchants, natural food stores, and drug retailers. Your responsibilities will go beyond merely pushing products; you'll own your numbers, work diligently to secure incremental display space, and optimize merchandising to fuel sales growth. You’ll drive consumer awareness through engaging in-store promotions and educate shoppers on what makes Spindrift the premium choice. Building deep relationships with retailers is a key part of your role, as you’ll interact with around 8-12 stops daily, ensuring each account feels valued through consistent servicing and follow-ups. Collaboration is part of our culture at Spindrift, and you'll have the chance to partner with your teammates on exciting strategic initiatives. Bring your competitive spirit and organizational skills, and together we’ll create a robust market presence. In addition to a supportive company culture, we offer an excellent compensation package including medical, dental, and vision benefits, an enticing incentive program, and a strong focus on professional development. If you're self-motivated and eager to grow within a dynamic and fast-paced environment, we’d love for you to bring your passion for sales and innovation to our Spindrift family!

Frequently Asked Questions (FAQs) for Area Sales Representative - Orlando, FL Role at Spindrift
What are the key responsibilities of the Area Sales Representative at Spindrift?

As an Area Sales Representative for Spindrift, your key responsibilities include owning sales KPIs for your region, optimizing display space in stores, driving consumer awareness through engaging point-of-sale promotions, and maintaining strong relationships with key retail contacts. You’ll consistently visit assigned accounts, ensuring that Spindrift products are well-represented and that customers are educated about our brand.

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What qualifications are required for the Area Sales Representative position at Spindrift?

The Area Sales Representative role at Spindrift requires 1-5 years of experience in the beverage or consumer packaged goods industry, a proven sales success track record, strong communication skills, and an ability to thrive in a fast-growth environment. Candidates should also be self-motivated, possess outstanding organizational skills, and be willing to travel as needed.

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What support does Spindrift provide for career growth for their Area Sales Representatives?

At Spindrift, we believe in nurturing our team members’ careers through various support mechanisms. Our Area Sales Representatives benefit from professional development opportunities, mentorship from experienced colleagues, and annual allowances for personal health and wellness initiatives, ensuring continuous growth both personally and professionally.

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What is the company culture like for the Area Sales Representative position at Spindrift?

The company culture at Spindrift is supportive, collaborative, and high-energy. As an Area Sales Representative, you are expected to embody our values by engaging actively with your team on strategic initiatives while maintaining a 'carry the bag' mentality – showing readiness to do whatever it takes to grow our brand, whether through demos or display selling.

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What types of benefits does Spindrift offer to their Area Sales Representatives?

Spindrift offers a comprehensive benefits package for their Area Sales Representatives including medical, dental, and vision insurance, a company-paid life insurance plan, a 401k retirement savings plan, and monthly allowances for cell phone use and travel. Additionally, we provide generous paid leave benefits, including parental leave, vacation, and sick time.

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Common Interview Questions for Area Sales Representative - Orlando, FL
How do you approach building relationships with retailers as an Area Sales Representative?

Building relationships with retailers involves consistent communication, understanding their specific needs, and following up purposefully. Highlight your ability to listen actively and adapt your strategies to meet their requirements while also contributing to sales growth for both parties.

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Can you describe a time when you exceeded sales targets?

Discuss a specific instance where you not only met but exceeded your sales targets. Explain the strategies you implemented and how your initiative impacted not just your results but also the broader team or company goals.

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What methods do you use to educate consumers about a new product?

Explain your approach, which may include in-store demos, face-to-face interactions, providing educational materials, and leveraging social media. Emphasize your creativity in engaging consumers in a way that resonates with them.

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How do you prioritize your visits to accounts?

Prioritization should be based on the potential sales impact, specific business needs of each account, and previous sales data. Share an example of how you’ve effectively managed your time to maximize your impact within a limited schedule.

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How do you handle objections from retailers?

Handling objections is about understanding the retailer's concerns and addressing them calmly. Discuss a scenario where you used negotiation skills to turn a 'no' into a 'yes' by focusing on mutual benefits.

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What tools do you leverage for tracking sales performance?

Mention specific CRM tools you've used in the past to accurately track your daily activities, account information, and performance metrics. This demonstrates your ability to use technology to enhance your effectiveness.

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What interests you the most about working for Spindrift?

Talk about Spindrift's unique position in the market, the use of real ingredients, and how you align with the company’s commitment to quality and innovation. Express your enthusiasm for being part of such a vibrant team.

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Describe your experience with in-store promotions.

Share your experience in planning and executing in-store promotions, discussing how you evaluated their success and adjusted strategies based on customer engagement and sales data.

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What strategies do you use to stay organized during busy sales periods?

Discuss tools and methods you use to maintain organization, such as scheduling visits in advance, utilizing digital calendars, and setting reminders to ensure no detail is overlooked during busy sales periods.

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How do you embody a 'carry the bag' mentality in your sales approach?

Explain your commitment to going above and beyond for your clients and for Spindrift, focusing on adaptability, willingness to take on various roles when necessary, and how this mentality fosters teamwork and sales success.

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Full-time, on-site
DATE POSTED
January 10, 2025

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