Associate Manager, Creative Intelligence

As the Associate Manager of Creative Intelligence at Spotify, your key responsibilities include supporting the execution of creative testing, overseeing the creation of promotional materials for sales efforts, managing ad assets across global markets, identifying outstanding campaigns, and staying updated on industry trends. This role merges strategic thinking with creative execution to ensure that Spotify Advertising maintains its reputation for exceptional storytelling.

To be a successful Associate Manager, Creative Intelligence at Spotify, you should have over 3 years of experience in creative strategy within a tech or brand company or in a creative agency. A solid understanding of the advertising landscape, excellent communication skills, and a knack for organization are crucial. Being passionate about brand storytelling and comfortable working in a fast-paced environment will set you apart in this exciting role.

In the Associate Manager position at Spotify, you directly contribute to the company’s advertising goals by ensuring that creative campaigns not only perform well but are also aligned with the brand's storytelling objectives. By leveraging consumer insights and creative strategies, you help shape effective marketing initiatives, reinforcing Spotify’s position as a leader in the advertising industry.

The Creative Lab at Spotify, including the Associate Manager, Creative Intelligence, operates within the Advertising Business Unit. You will collaborate with various teams, including Business Operations and Global markets, to facilitate the creative process. This collaborative environment ensures diverse perspectives contribute to the overall creative strategy, fostering an innovative workplace.

As an Associate Manager, Creative Intelligence, you will be based in London and enjoy a flexible working environment that includes remote working opportunities. While some meetings will require in-person attendance, you will typically work from home twice a week, allowing you to maintain a balance between your personal and professional life while contributing meaningfully to Spotify's mission.

In your answer, highlight specific projects where you successfully managed timelines, collaborated with cross-functional teams, and ensured high-quality output. Detail the processes you implemented for tracking progress and how you overcame any challenges that arose during the project lifecycle, showcasing your organizational skills and creativity.

Share your methods for staying informed, such as subscribing to industry publications, attending webinars or conferences, and networking with other professionals. Emphasize your curiosity and proactive approach in integrating this knowledge into your creative processes at Spotify, demonstrating your commitment to ongoing learning and innovation.

In your response, provide a detailed story about a campaign you analyzed that showcased strong performance. Discuss the metrics you examined, your role in promoting it internally, and the impact it had on the overall creative strategy. This illustrates your analytical skills and ability to recognize and leverage successful elements in creative storytelling.

Discuss your strategic planning skills and experience with coordinating diverse teams. Outline the steps you would take to gather assets, execute A/B testing, and effectively communicate results. Highlight your attention to detail and ability to adapt strategies according to global market needs which is essential in a multi-cultural work setting like Spotify's.

List the creative tools and software that you have used in previous roles, explaining how they facilitated your work in creative strategies and project management. Discuss any specific projects where these tools played a pivotal role, showing your technical proficiency and resourcefulness in utilizing technology to drive creativity.

In your answer, discuss the importance of clarity in messaging, regular check-ins, and the use of collaboration tools. Share any experiences where you successfully managed communication across different time zones and markets, highlighting your adaptability and interpersonal skills that resonate with Spotify's diverse environment.

Explain your philosophy on the relationship between creativity and data, and give examples of how you have used data to inform creative decisions. Emphasize your understanding of how data can amplify storytelling, ensuring that your creative outputs are not only innovative but also grounded in audience insights.

Share your systematic approach to tracking industry trends, such as using analytics tools, competition analysis, and engaging with consumer feedback. Describe how you translate these trends into actionable insights for your creative strategies, illustrating your foresight and alignment with Spotify's mission of staying ahead in the industry.

Discuss the importance of feedback as a growth opportunity. Describe a situation where you received constructive criticism and how you implemented changes to improve your work. This response will demonstrate your resilience, willingness to learn, and ability to collaborate effectively within teams—all crucial qualities for the Associate Manager role at Spotify.

Articulate your passion for creativity and how it aligns with Spotify’s mission. Mention specific aspects of Spotify’s culture, values, or recent campaigns that excite you. Your answer should reflect a genuine enthusiasm for being part of a team that is at the forefront of creativity and innovation in the audio advertising space.