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Marketing Manager - 12 month Fixed Term

Spotify Advertising Business Marketing team mission is to inspire advertisers and marketers to connect with billions of fans.


We are looking for a Marketing Manager, to help execute the Advertising Business Marketing strategy in Italy. This role will be a part of the International team that focuses on driving consideration and demand for Spotify’s Advertising solutions to enterprise brands and media agencies, ensuring Spotify's core ads messaging and products resonate with this audience, in a way that’s relevant to the Italian market.



We are a fast-paced company that requires team members to be able to anticipate, react and activate teams quickly to keep pace with the market. The position demands outstanding project management and strategic thinking skills, a creative and innovative mindset, and the ability to excel in a fast-paced, dynamic environment.  The reports directly to the Southern Europe Senior Marketing Manager based in Spain and involves close collaboration with local, regional, and international teams. 



What You'll Do
  • Implement the annual Advertising Business Marketing Strategy for Italy including paid, owned & earned marketing campaigns.
  • Partner with any relevant local trade events & industry associations to increase Spotify’s industry presence through sponsorship and attendance.
  • Own the translation, localisation & GTM execution for global marketing programs, relevant sales collateral and marketing materials like event assets or case studies in partnership with cross-functional teams
  • Bring Spotify advertising to life through culturally relevant experiential activation that engage brands and agencies and build deeper consideration.
  • Support regional activity tracking and reporting by highlighting findings and successes, while ensuring budget use is supervised and aligned with Spotify’s processes
  • Collaborate with internal partners to ensure innovative thinking, goals alignment and successful execution of marketing programs.


Who You Are
  • You have a BA or an equivalent degree in marketing or similar with 6+ years of experience in the digital media environment, preferably in a similar B2B marketing role at an ad-supported publisher / platform.
  • Deep understanding of the Italian media landscape, and how to market to an audience of media agencies & brands.
  • You will have strong experience working with experiential agencies and third party vendors to deliver scaled experiential activations.
  • You know how to work autonomously, managing strategy and execution as an individual contributor, and have experience working cross-functionally with different departments both locally and internationally.
  • Experience with Salesforce and Splash invite management tool is a plus
  • Ability to mix creativity with strategic thinking, and demonstrate strong organizational and prioritization skills
  • Fluent Italian and English language, spoken and written is required
  • Please apply to this role with a cv/resume in English


Where You'll Be
  • This role is based in Milan
  • We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come into the office 2-3 times per week.


Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.


At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.


Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.

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What You Should Know About Marketing Manager - 12 month Fixed Term, Spotify

Are you ready to dive into the captivating world of advertising and marketing? Spotify is on the lookout for a passionate Marketing Manager for a 12-month fixed-term position based in the vibrant city of Milan. As part of our Advertising Business Marketing team, you will play a vital role in inspiring advertisers and marketers to connect with billions of fans. Your main mission? To execute the Advertising Business Marketing strategy in Italy. You’ll work closely with our International team to drive consideration and demand for Spotify’s innovative advertising solutions tailored specifically for the Italian market. The environment here is fast-paced and dynamic, where your exceptional project management and strategic thinking skills will shine. You will implement engaging marketing campaigns, collaborate with local trade events, and ensure the resonance of Spotify’s core messaging and products. We believe in the power of creativity and innovative thinking, so your ability to execute experiential activations that deeply engage brands is key. Bring along your expertise in the digital media landscape, ensuring our strategies are not just effective but also culturally relevant. If you have a deep understanding of the Italian media landscape, along with a knack for working autonomously and strong organizational skills, we want you on our team. At Spotify, we thrive on diversity and inclusion, encouraging everyone to share their unique experiences and insights. Join us in revolutionizing the way the world listens!

Frequently Asked Questions (FAQs) for Marketing Manager - 12 month Fixed Term Role at Spotify
What are the main responsibilities of the Marketing Manager at Spotify in Milan?

As a Marketing Manager at Spotify, you will be responsible for implementing the Advertising Business Marketing Strategy in Italy. This includes managing paid, owned, and earned marketing campaigns, collaborating with local trade events, and ensuring marketing materials resonate with the Italian audience. Your role will involve translating and localizing global marketing initiatives and executing culturally relevant experiential activations.

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What qualifications are needed to be a Marketing Manager at Spotify?

To be a successful Marketing Manager at Spotify, candidates should possess a BA in marketing or a related field and have over 6 years of experience in the digital media environment, particularly in B2B marketing within an ad-supported publisher or platform. A strong grasp of the Italian media landscape and experience with experiential agencies is essential.

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How does the Marketing Manager role at Spotify interact with other teams?

The Marketing Manager at Spotify will closely collaborate with local, regional, and international teams. This role requires strong cross-functional skills to ensure alignment on goals and successful execution of marketing programs, making teamwork and communication essential in this dynamic environment.

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What kind of marketing campaigns will the Marketing Manager at Spotify focus on?

In this position, the Marketing Manager will focus on executing various marketing campaigns including paid, owned, and earned media. The objective is to drive demand for Spotify’s Advertising solutions while ensuring that the messaging aligns with broader strategic goals and resonates with the local Italian market.

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What is the work environment like for the Marketing Manager at Spotify in Milan?

The work environment for the Marketing Manager at Spotify in Milan is flexible and dynamic. While in-person meetings are required 2-3 times a week, there is substantial flexibility to work from home, allowing for a balanced work-life scenario. Spotify values inclusivity and encourages team members to bring their authentic selves to work.

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Common Interview Questions for Marketing Manager - 12 month Fixed Term
Can you describe your experience with digital marketing and how it relates to the Marketing Manager role at Spotify?

In your answer, highlight your previous roles in digital marketing, focusing on B2B experiences and how these align with Spotify's goals. Emphasize specific campaigns you’ve managed and the results achieved, showcasing your understanding of digital media.

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How do you prioritize tasks when executing a marketing strategy?

Discuss your organizational skills and specific methodologies you use to prioritize tasks, such as the Eisenhower Matrix or agile sprints. Provide an example where you successfully prioritized competing tasks and achieved your marketing goals.

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What strategies would you employ to engage Italian brands and media agencies for Spotify's advertising solutions?

Share your knowledge about the Italian media landscape and discuss strategies like localized campaigns, partnerships with local influencers, and relatable messaging. Use examples from your past experience to demonstrate how you’ve successfully engaged similar audiences.

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How do you measure the success of a marketing campaign?

Outline key metrics you typically monitor, such as ROI, engagement rates, and conversion metrics. Provide examples of how you’ve used data analytics to assess campaign performance and make necessary adjustments for better results.

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Can you give an example of a successful experiential marketing activation you've led?

Detail a specific activation that saw significant engagement from your target audience. Explain the planning process, execution, and any metrics that quantify the success of the activation, tying it back to how it relates to Spotify's goals.

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What tools do you find most effective for managing marketing projects and why?

Mention tools you use like Asana, Trello, or Salesforce for project management. Explain how these tools have helped you streamline processes, improve team collaboration, or enhance marketing campaign management.

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How do you ensure that marketing communications remain on brand?

Address your approach to maintaining brand integrity, including adherence to brand guidelines, regular reviews of marketing collateral, and collaboration with cross-functional teams to ensure messaging aligns with Spotify's core values.

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What do you believe are the biggest challenges facing marketing in the digital age?

Discuss the rapid pace of technological change, data privacy concerns, and the need for authentic customer engagement. Provide insights on how you would navigate these challenges in the context of your work at Spotify.

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How would you handle a situation where a marketing initiative does not go as planned?

Explain your proactive approach to problem-solving, discussing how you would analyze the situation, gather feedback, and pivot strategy based on insights gathered from data and team input to align with overall objectives.

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Why do you want to work for Spotify as a Marketing Manager?

Share your passion for music and audio content, and how Spotify's mission resonates with you. Emphasize your admiration for Spotify's innovative marketing strategies and your desire to contribute to a company that values creativity and diversity.

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Spotify is one of the largest online music streaming service providers founded in 2006 by Daniel Ek and Martin Lorentzon. As of March 2024, Spotify has over 615 million monthly active users, including 239 million paying subscribers around the world.

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CULTURE VALUES
Inclusive & Diverse
Empathetic
Take Risks
Transparent & Candid
Feedback Forward
Mission Driven
Collaboration over Competition
Work/Life Harmony
BENEFITS & PERKS
Maternity Leave
Paternity Leave
Snacks
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
401K Matching
Paid Sick Days
Paid Time-Off
Paid Volunteer Time
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 23, 2025

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