Junior Data Analyst, Digital Analytics

Reporting to the Manager of Digital Analytics, the Junior Data Analyst, Digital Analytics will be at the forefront of shaping how we engage with Square Enix’s players and fans in their journey of discovery of our games and franchises. By harnessing digital marketing analytics tools and a passion for understanding user journeys, they’ll uncover the stories written behind the data and deliver impactful insights to optimize our campaigns and create unforgettable out-of-game experiences. Through partnership with eCommerce, publishing, marketing, and digital experience teams, they’ll support strategies designed to strengthen fan engagement and improve our reach and communication with players.

The Junior Data Analyst will be analyzing multiple metrics related to user acquisition, conversion, and consumer engagement throughout our campaigns and digital initiatives, with a focus on the purchase journey and eStore experience. They will set up accurate tracking to enable our marketing teams to better understand our users and their behaviors. They will also monitor and report on key drivers of sentiment within our social media channels, and conduct experiments to optimize user experience.

 We are in search of someone who is an astute researcher as much as they are a skilled communicator, who uses data-backed evidence as their main weapon and business logic and acumen as their shield.

• Utilize critical thinking and creativity to deliver data-driven narratives that uncover trends, opportunities, and performance insights to support decision-making in marketing, publishing, and digital channels—with an emphasis on our eCommerce business.
• Implement digital tracking through online tools (such as Google Analytics and Google Tag Manager), managing the creation of tags and UTMs and ensuring accurate data collection throughout our several branded and unbranded web pages as well as various types of digital campaigns.
• Use social media listening tools to monitor sentiment, track key topics, and analyze audience conversations, delivering actionable insights to inform PR/marketing campaigns and engagement strategies.
• Analyze performance across digital marketing campaigns, eCommerce, paid media, and social channels, delivering standardized or custom reports on business KPIs.
• Support construction and maintenance of self-service dashboards for various stakeholders to visualize performance data based on evolving project needs, new business requirements, and emerging digital developments.
• Collaborate with teams across the business to execute testing and digital experiments, analyze results, and document key learnings to identify growth strategies.

Qualification & Skills

• Bachelor’s degree in Economics, Statistics, or another quantitative field.
• Experience manipulating large or complex data sets efficiently, preferably with SQL.
• Experience with visualization tools such as Power BI, Tableau, or Looker Studio
• Basic knowledge of social listening tools such as Talkwalker, Meltwater, or Netbase
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights
• Excellent attention to detail with an eye towards accuracy of data/information
• Good communication and presentation skills, including experience with PowerPoint
• Ability to work independently and collaboratively in a fast-paced environment
• [Desirable] Experience with tag management systems (e.g., Google Tag Manager) and with Google/Adobe Analytics
• [Desirable] Knowledge of eCommerce principles and best practices
• [Desirable] Certification in Google Analytics or similar analytics platforms

• 100% Medical, Dental, and Vision coverage- with the option to add a spouse/domestic partner and children at 2% of the premium.
• Medical FSA (Flexible Spending Account) and Dependent Care FSA (Flexible Spending Account) to help pay for medical expenses, childcare, or adult care expenses with pre-tax dollars.
• Wellness programs- mental health resources, counseling, financial well-being, support for future moms, a 24/7 Employee Assistance Program hotline, and much more.
• Generous leave- from the start you can earn up to 25 days of PTO, we observe 13 major holidays and provide job-protected leave for life’s unexpected moments.
• 401K auto-enrollment and employer-match contribution.
• Be among the first to get copies of every game title, plus receive generous discounts on thousands of games in our library.
• Refer our next new team member and receive a $1000 bonus.

Annual Salary Range: $65,000 - $80,000