Role Overview:
Role Overview:
Company Overview:
Trellix is a global company redefining the future of cybersecurity. The company’s open and native extended detection and response (XDR) platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix’s security experts, along with an extensive partner ecosystem, accelerate technology innovation through machine learning and automation to empower over 40,000 business and government customers. More at https://trellix.com.
About the Role:
Market intelligence— be a go-to-expert on our products, customers, competitors, and market
Develop product positioning and messaging that resonate with our target buyer personas, understand market, customer use cases and build buyer’s journey
Lead multiple product marketers
Be a player-coach, amplifying a growth mindset amongst product team members, deepening both their confidence in their craft and their leadership competencies by showing them how it’s done
Understand and support our sales channels—develop content plan, train on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
Develop a marketing plan for our products in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes
Collaborate with the Product teams to plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan
Craft a marketing campaign including PR, blog posts, content, website, and social, to promote the launch of new products and services
Conduct win/loss analysis to better understand how our product messaging and sales approach resonates with our target audience
About You:
10+ years experience in product marketing management
Experience working in detail with new technology at the enterprise class platofrm and application layer
Strong skills in relationship building and customer focused
Strong collaboration, communication, and teamwork skills
Demonstrate proactively identified opportunities for improvements of processes and tools
Adaptable and open to learning and change
Operates with continuous improvement mindset
You are innovative, always bring new ideas to the table, and are willing to take risks
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
We're serious about our commitment to diversity which is why we prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.