Sr Product Marketing Manager

EBSCO Information Services (EIS) provides a complete and optimized research solution comprised of e-journals, e-books, and research databases - all combined with the most powerful discovery service to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EIS employs more than 2,700 people worldwide, most now working hybrid or remotely. We are the leader in our field due to our cutting-edge technology, forward-thinking philosophy, and outstanding team. EIS is a company that will motivate you, inspire you, and allow you to grow. Our mission is to transform lives by providing relevant and reliable information when, where, and how people need it. We are looking for bright and creative individuals whose unique differences will allow us to achieve this inclusive mission around the world.

Your opportunity

The Sr. Product Marketing Manager develops and directs marketing programs for the EBSCO Learning business and its product lines focused on skills development and learning targeted to businesses, governments, federal and state workforce development programs, and other institutions. They establish marketing strategies, which may include product direction, promotion, positioning, and packaging. They are responsible for developing and managing to expense budgets and profit plans. They provide input and direction to strategies and plans related to the EBSCO Learning business, future product development, market research, and other related activities. They interface with product managers, engineers, designers, suppliers and customers.

Your Team

You will be welcomed as a member EBSCO Learning team. Our team enjoys the flexibility and greater work life balance working remotely offers. There will be ample resources, tools, training, and support to ensure your success as a Sr. Product Marketing Manager and your development and career growth at EIS.

What you will do

• Works closely with other leadership of EBSCO Learning on the development of marketing strategies and priorities.
• Develops, manages, directs and implements marketing plans to grow the EBSCO Learning business.
• Interprets internal/external business challenges and recommends best practices to improve products, processes or services.
• Conceives of, develops, executes and measures strategic marketing programs for a portfolio of skills development and learning products to build awareness, drive lead generation and sales, support product adoption and renewals and inform purchasing decisions.
• Establishes marketing strategies, including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development, to manage a product or product category's life cycle.
• Ensures ongoing customer outreach and education through newsletters, webinars, and other means as determined.
• Measures and analyzes results from programs and uses that knowledge to drive improved results.
• Directs the creation of any/all applicable marketing materials and campaigns with assistance/coordination other EBSCO Learning team members as needed.

About you

• 8+ years of experience in marketing; managing complex, deadline-driven marketing projects.
• Experience with key marketing tools in the areas of email marketing, social media, SEO, lead enrichment tools, and graphic creation.
• Experience in B2B product launches, retention marketing and brand awareness campaigns.

• Experience with SEM, social media, 1:1 marketing via marketing automation and other modern and traditional marketing approaches.

What sets you apart

• Bachelor’s Degree (advanced degree preferred).
• Experience in the areas of skills development, education, EdTech, corporate learning a plus.
• Direct-To-Consumer (DTC) marketing experience a plus.
• A team player who works well across groups and departments – an excellent collaborator.

Our offer to you

Target Annual Compensation Range: $123,655 - $176,650. This Pay Target range includes a bonus target of5 % of base salary. The actual salary offer will carefully consider a wide range of factors including your skills, qualifications, education, training, and experience, as well as the position’s work location.

EBSCO provides a generous benefits program including:

• Medical, Dental, Vision, Life and Disability Insurance and Flexible spending accounts
• Retirement Savings Plan
• Paid Parental Leave
• Holidays and Paid Time Off (PTO)
• Mentoring program
• And much more! Check it out here: https://www.ebsco.com/about/benefits

We work hard to embrace diversity, equity and inclusion and encourage everyone at EBSCO to bring their authentic selves to work every day. We have a wide representation of employee resource groups. To learn more, visit https://www.ebsco.com/about/diversity-equity-inclusion

The EBSCO Way

At EBSCO, our culture is defined by ten guiding principles. We put our customers first, and we're always looking for ways to innovate and improve. We make decisions based on facts, communicate openly, and hold ourselves accountable for results. Trust, respect, and care for each other are essential to how we work. Every day, our actions and teamwork shape who we are as a company. To learn more about our culture, visit https://www.ebsco.com/about/culture.

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.