Sr. Content Marketing Writer - job 2 of 2

If you’re looking to roll up your sleeves, make an immediate impact, and be a high-visibility marketer within our fast-growing organization, this role might be for you.

Responsibilities:

Primary:

• Research and write long-form blog posts geared to both an enterprise and SMB audience
• Update and optimize older blog posts for better engagement and conversion based on data from Google Analytics and the recommendations of our SEO firm
• Create eye-catching, helpful webinars and virtual masterclasses aimed at Senior Buyer personas by collaborating well with internal SMEs and external experts in their field
• Create engaging ebooks and survey reports grounded in research and expert POVs
• Dream up strategic ways to repurpose existing blog, eBook, and webinar content for social media sharing and email nurture campaigns

• 
  Occasionally create presentations and speeches for C-suite leaders
• Support “land and expand” ABM campaigns with targeted content
• Work with the customer success and product marketing teams to create new testimonial content
• Support occasional reseller and partnership content needs

Qualifications

• Impeccable writing and editing skills, as evidenced by your work samples
• Top-notch research, interviewing, and collaboration skills
• Demonstrable experience writing long-form B2B content and for SEO
• 3+ years of content marketing or marketing copywriting experience, ideally
• Excellent time management and project management skills, with the ability to prioritize and shift workload to meet deadlines
• Interest in measuring and optimizing the impact of marketing activities
• Experience partnering with internal stakeholders including customer success, community, social media, growth marketing, and partner marketing teams to successfully execute campaigns
• A self-starter who excels at multitasking and thrives in a high growth environment
• Stamina for continuous feedback and improvement