Sr. Marketing Automation Specialist

Sr. Marketing Automation Specialist | Acorns

• Automated investing in diversified portfolios, built with help from experts.
• Easy retirement account that allows customers to invest in their future in minutes, no expertise required.
• Banking that invests with every swipe, allows you to invest from each paycheck, and helps customers get paid up to 2 days early
• Investment account for kids, multiple kids included
• Investment bonuses from brands where you shop
• Money news and education on-the-go

We are seeking an experienced Sr. Marketing Automation Specialist to manage technical aspects of our CRM system (Braze) and establish scalable processes to enable the marketing team to execute data-driven initiatives with maximum efficacy.

You will be responsible for building marketing campaign flows, email creation, and developing dynamic content and complex nurture streams. You will have a vast knowledge of marketing operations tactics and the ability to flexibly apply them to our specific customer funnels and lifecycle stages. You will collaborate across functions to structure problems, conduct analysis, and drive to solutions to ensure flawless campaign execution.

This role has the option to be remote or based in our Irvine, CA or New York, NY offices.

You are not expected to have experience with all listed requirements. If you feel passionately about Acorns' mission, vision and values, please apply.

Within 1 month, you will:

• Get a warm welcome and get situated in your new role
• Meet with members of the marketing team in addition to all of your key stakeholders and partners (product, analytics, data science, legal, compliance, brand, customer insights, etc.)
• Gain an understanding of the Acorns financial wellness system and the products we offer
• Familiarize yourself with our current Martech stack and how to use it to build customer campaigns and journeys and conduct A/B and multivariate testing
• Get up to speed with marketing processes and workflows for campaign execution
• Assist the team in building and executing email, push, and in-app campaigns in Braze

Within 3 months, you will:

• Create and manage campaign project plans, track and communicate progress, and identify obstacles and ensure they are addressed.
• Build audience target lists in Braze to aid in demographic and behavioral marketing segmentation
• Monitor campaigns to optimize performance based on industry best practices
• Provide recommendations that enhance future campaign performance and measurements
• Audit use of marketing software tools with an eye towards continually improving how they are configured
• Investigate data quality and continuously improve on data quality

Within 6 months, you will:

• Perform regular audits of all operations and processes with recommendations of improvements
• Maintain data cleanliness and process flows across the various systems and researching causes of discrepancies/bugs in order to correct processes
• Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing
• Maintain regular reporting on marketing campaigns, effectiveness, and business impact
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance
• Create training and system documentation for teams

What you will bring to Acorns:

• 2-3 years of experience executing campaigns in the Braze marketing automation platform, preferably in a startup or financial services company
• Understanding of email, push and in app channels
• Analytical skills with ability to make insight-driven recommendations
• Ability to prioritize multiple projects/priorities under tight deadlines
• Strong attention to detail to ensure seamless campaign execution
• Ability to collaborate closely with multiple partners across Acorns
• Ability to work successfully with little guidance
• A positive, can-do attitude, and the ability to be flexible as priorities change
• Creative and innovative thinking to bring new marketing ideas to the table
• A results-driven mindset
• A belief that your work is tied to your life's mission
• Optimism about the potential of societal change

What we offer:

• Competitive salary and stock options
• A comprehensive benefits package to meet the needs of you and your family
• Flexible paid time off
• Numerous career possibilities that allow you to grow with Acorns
• Talented and motivated team members who care deeply about one another, our mission and our customers.
• The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.

Mission:

With benevolence and courage, we look after the financial best interests of the up-and-coming; beginning with the empowering step of micro-investing.

Commitment to Diversity, Equity & Inclusion:

Acorns believes diversity, equity and inclusion are fundamental obligations that strengthen our team. We need a diverse, multi-disciplinary team to build a meaningful company and culture.

Values: