Sr. Web Analyst, Site Performance and Optimization (Remote)

Remote United States Growth Data & AnalyticsFull time

Description

ABOUT US:

Built around our mission, we started AG more than a decade ago as a way to bring comprehensive and convenient daily nutrition to just about everybody. Originators of the Essentialist Nutrition movement, our philosophy is to focus on a very small number of products based on what the latest science indicates is essential to human health.

AG1 is made from the highest quality ingredients, in accordance with the strictest standards and obsessively improved based on the latest science. 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. Optimized for athletes, life-letes, and everyone in between. Vegan, Paleo, and Keto-friendly. One scoop or travel packet, 8 ounces of water. Every day. That's it.

Our mission is to empower people to take ownership of their health.

THE ROLE:

The Sr. Web Analyst, Site Performance and Optimization will be responsible for delivering strategic insights and recommendations to support our customer acquisition goals. As a key member of Athletic Greens’ Growth Analytics team, you’ll be leveraging Google Analytics to conduct site and funnel analyses leading to actionable insights and recommendations that shape and inform day-to-day optimization initiatives. \

On the reporting and analytics front, the Sr. Web Analyst, Site Performance and Optimization will perform ad-hoc deep dive analyses to create sophisticated reports and dashboards using a combination of Google Analytics, Looker Studio, Excel, and Tableau. The ideal candidate should have demonstrated experience supporting A/B testing and conversion rate optimization to enhance the digital experience, ideally in a DTC environment. Additionally, the candidate should be technically proficient in site tagging (GTM) to ensure the efficacy and accuracy of our digital data to support the evolution of our digital analytics capabilities.

WHAT YOU'LL DO:

• Conduct deep-dive analysis to develop insights and recommendations leading to improved website conversion rates, page speed, landing page performance, engagement, customer portal usability, retention, and overall site performance.
• Analyze and measure key drivers of site conversion including conversion funnel, site performance, landing experiences, and marketing channels, and share key insights with internal business partners.
• Partner with ecommerce and UX teams to translate analytical findings into actionable recommendations to inform CRO decisions including design, execution, and measurement.
• Establish, maintain and evolve website reporting and dashboards which should include tracking of key performance indicators (KPIs), traffic sources and funnel behaviors.
• Proactively identify current and emerging gaps in the digital analytics data, capture strategy and provide recommendations to address and evolve capabilities.
• Ensure that all AG sites are effectively (and accurately) tagged for reporting and analytical capabilities by managing the testing, QA, QC, debugging and documentation of tagging and tracking code to ensure the integrity and accuracy of all online and web analytics data.

WHAT WERE LOOKING FOR:

• 4+ years website analytics background specifically focused on website performance, A/B testing, conversion optimization, navigation, traffic analysis, and usability.
• Bachelor’s degree (or higher) in a quantitative, business, marketing or consumer research discipline (Statistics, Economics, Marketing Research, etc).
• Strong analytical and problem solving skills.
• Proven ability to identify site performance trends and insights which drove meaningful growth.
• Expert user of Google Analytics (preferably G4) and Google Tag Manager (GTM) along with experience working with Google Marketing Cloud platforms such as CM360, DV360 and SA360.
• Advanced Proficiency with Excel and BI tools (tableau, google data studio, etc).
• Ability to “tell the story” behind the data to drive consensus and action.
• Experience leveraging the GA clickstream using SQL, R, SAS.

WHAT'S IN IT FOR YOU?

• A 100% remote working environment, which has been implemented from day one.
• An immensely strong company culture that is enforced through the hiring process ensures values alignment and a highly collaborative team.
• 90% premium coverage for top medical, dental and vision plans.
• Employer paid short-term disability and life insurance.
• A mission-driven approach to each and everything that we do, with an overall goal to significantly improve our customer's health and wellness.
• Paid maternity and paternity leave to allow you to spend time with your new family.
• A monthly fitness class credit to support you on your health and fitness journey.
• Annual company-wide retreats and quarterly department-wide meet-ups.
• A 401k plan with company-matching because life is an opportunity and we care about your future.
• Paid holidays and an unlimited vacation policy to ensure you have a healthy work-life balance.
• The opportunity to work with passionate, high-growth, business-minded colleagues.
• A brand new company laptop and a generous home-office budget so you can work your best.
• Access to Athletic Greens product and swag items.

AG is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $100,000.00 - $130,000.00 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

Athletic Greens is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.