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Lead, Revenue Planning and Strategy

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game ads and digital out-of-home ads. We empower thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.


We are seeking a Lead, Revenue Planning and Strategy to drive strategic planning, deliver insightful analytics, and improve operational efficiency within our sales organization. This role will support sales leadership in forecasting, pipeline management, business performance tracking, and process optimization. The ideal candidate is highly analytical, detail-oriented, and capable of translating data-driven insights into actionable business decisions.


StackAdapt is a Remote First company, we are open to candidates located anywhere in Canada or the US for this position.


What you'll be doing:
  • Lead annual and quarterly sales planning, including territory design, quota allocation, and capacity planning.
  • Collaborate with finance, marketing, P&C, and sales leadership to define and refine revenue targets and effectively manage headcount/capacity
  • Provide insights on go-to-market strategy, market penetration, and growth opportunities.
  • Drive the sales forecasting process, ensuring accuracy and consistency across different regions and teams.
Analytics & Performance Insights
  • Design and maintain dashboards and reports to track key performance indicators (KPIs).
  • Conduct deep-dive analyses to identify trends, inefficiencies, and growth opportunities.
  • Provide actionable insights to optimize sales productivity and conversion rates.
Planning & Forecasting Tool Implementation
  • Lead the evaluation, selection, and implementation of planning and forecasting tools to enhance sales operations efficiency.
  • Work cross-functionally with IT, finance, and sales teams to ensure seamless integration with CRM and BI platforms.
  • Drive adoption by providing training and best practices to sales and RevOps teams.
  • Continuously assess and optimize forecasting models and automation capabilities.
Cross-Functional Collaboration
  • Work closely with marketing, finance, and customer success teams to align sales objectives with company goals.
  • Partner with enablement teams to support training and development initiatives for sales teams.
  • Provide analytical support for leadership meetings, QBRs, and strategic initiatives.



What you’ll bring to the table:
  • 5+ years of experience in sales operations, revenue operations, or a related analytics role.
  • Expertise in Excel/Google Sheets and SQL for data analysis.
  • Experience with sales forecasting (using tools like Anaplan, Pigment), territory planning, and quota management.
  • Excellent problem-solving skills with a data-driven mindset.
  • Strong communication skills with the ability to present insights to senior stakeholders.
  • Experience in SaaS, AdTech, or similar high-growth industries is a plus.


StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.


About StackAdapt


We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:



Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work®

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising


#LI-Remote

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CEO of StackAdapt
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Vitaly Pecherskiy
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Average salary estimate

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What You Should Know About Lead, Revenue Planning and Strategy, StackAdapt

At StackAdapt, we're redefining advertising with our innovative self-serve platform that specializes in a variety of multi-channel solutions like native, display, video, connected TV, audio, and in-game ads. As a Lead in Revenue Planning and Strategy, you’ll play a pivotal role in shaping the future of our sales organization. You'll take charge of strategic planning, dive deep into insightful analytics, and streamline our operations to ensure efficiency across the board. Your responsibilities will include leading annual and quarterly sales planning, collaborating with various departments to set revenue targets, and driving the sales forecasting process with precision. We need a highly analytical individual who is detail-oriented and adept at turning data into actionable business strategies. Besides, you’ll be working remotely, which means you can join our vibrant team from anywhere in Canada or the US! Your expertise in Excel, sales forecasting tools, and data analysis will be critical here, as you'll develop valuable insights that will help us optimize sales productivity. At StackAdapt, we cherish diversity and inclusivity, so no matter your background, you’ll find a welcoming place in our team. If you’re excited about joining a company recognized as one of the best places to work and you’re ready to make a significant impact, we would love to hear from you!

Frequently Asked Questions (FAQs) for Lead, Revenue Planning and Strategy Role at StackAdapt
What are the key responsibilities of a Lead, Revenue Planning and Strategy at StackAdapt?

The Lead, Revenue Planning and Strategy at StackAdapt is responsible for a range of tasks, including annual and quarterly sales planning, territory design, quota allocation, and capacity planning. This role also entails collaborating with finance, marketing, and sales leadership to refine revenue targets, driving the sales forecasting process, and providing insights to optimize sales productivity.

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What qualifications are needed for the Lead, Revenue Planning and Strategy role at StackAdapt?

To qualify for the Lead, Revenue Planning and Strategy position at StackAdapt, candidates should have 5+ years of experience in sales operations or a related analytical role. Proficiency in Excel and SQL is essential, as is experience with sales forecasting and territory planning tools. Excellent problem-solving skills and strong communication abilities to present insights to stakeholders are critical.

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How does the Lead, Revenue Planning and Strategy influence sales performance at StackAdapt?

The Lead, Revenue Planning and Strategy heavily influences sales performance at StackAdapt by analyzing data to identify trends and inefficiencies. This role involves providing actionable insights that enhance sales productivity, managing the sales forecasting process to ensure its accuracy, and supporting training initiatives that empower the sales team.

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What tools and technologies do Leads in Revenue Planning and Strategy at StackAdapt work with?

Leads in Revenue Planning and Strategy at StackAdapt work with a range of tools including sales forecasting software like Anaplan and Pigment, as well as CRM and BI platforms. Their role includes evaluating, selecting, and implementing these tools to improve operational efficiency and enable data-driven decision-making.

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Is remote work an option for the Lead, Revenue Planning and Strategy position at StackAdapt?

Yes, remote work is available for the Lead, Revenue Planning and Strategy position at StackAdapt. We embrace a remote-first culture, welcoming candidates from anywhere in Canada or the US to join our innovative team.

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Common Interview Questions for Lead, Revenue Planning and Strategy
Can you describe your experience with sales forecasting and how it applies to the Lead, Revenue Planning and Strategy role?

When answering this question, highlight specific sales forecasting tools you've used, like Anaplan or Pigment. Share examples of how your forecasting efforts led to improved accuracy or increased revenue, emphasizing your analytical skills and the insights you provided to the team.

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How would you approach territory design and quota allocation for a sales team?

In your response, present a structured plan that includes analyzing market data, assessing team potential, and ensuring fairness in quota assignment. Mention any past successes in territory design or quota allocation and how it impacted sales performance.

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Describe a challenging analytical problem you faced and how you resolved it.

Share a detailed example of a specific analytical challenge, explaining the steps you took to analyze the data and formulate a solution. Highlight your problem-solving techniques and the positive outcomes resulting from your actions.

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What methods do you use to track key performance indicators (KPIs) effectively?

Explain your process for designing dashboards and reports that convey relevant KPIs. Emphasize how you've tailored reporting to suit different stakeholders and provided actionable insights based on observed trends.

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How do you ensure cross-functional collaboration in your role?

Discuss your approach to building relationships with different teams such as finance, marketing, and sales. Share specific examples where your collaborative efforts led to aligned goals and successful projects.

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What strategy would you implement to improve sales productivity?

Present a strategic plan that includes data analysis to identify inefficiencies, training initiatives, and technology utilization to streamline operations. Providing concrete examples of past strategies you implemented successfully will strengthen your answer.

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How do you adapt your communication style when presenting data to senior stakeholders?

Illustrate your flexibility in communication styles by discussing how you tailor your presentation to the audience's needs. Mention the importance of visuals, clarity, and summarizing key insights to ensure effective communication.

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What experience do you have in implementing planning and forecasting tools?

Detail your hands-on experience in selecting and implementing forecasting tools, outlining the evaluation process and training techniques you employed to ensure successful adoption within the team.

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What steps do you take when evaluating revenue growth opportunities?

Share your methodology for conducting market analysis, competitor assessments, and customer feedback collection to identify growth opportunities. Highlight any successful initiatives you've led as a result.

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Why do you want to work at StackAdapt as a Lead in Revenue Planning and Strategy?

Express your admiration for StackAdapt’s innovative approach to advertising and its commitment to diversity and inclusion. Discuss how your skills and values align with the company's mission, and your enthusiasm to contribute to their continued success.

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StackAdapt is a self-serve advertising platform offering multi-channel solutions like native, display, video, connected TV, and audio ads, combining advanced machine learning with an exceptional user experience.

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Full-time, remote
DATE POSTED
April 15, 2025

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