Director, Market Research & Insights

Welcome to the world of Starbucks, where passion and innovation come together to create an unparalleled coffee experience. As the Director of Market Research & Insights, you will play a critical role in shaping the future of our brand by providing valuable insights and driving data-based decision making. We are looking for a dynamic, highly analytical leader who is driven by curiosity and has a... deep understanding of market trends and consumer behavior. If you have a proven track record of turning data into actionable insights and are eager to join a team of dedicated coffee lovers, then we want you to join our Starbucks family. Develop and implement a comprehensive market research strategy to support business objectives and drive growth for the Starbucks brand. Lead a team of market research analysts and ensure high-quality, timely delivery of research projects. Conduct in-depth analysis of market trends, consumer behavior, and competitive landscape to identify opportunities and risks for the brand. Translate complex data into meaningful insights and recommendations that inform business strategy and decision making. Collaborate with cross-functional teams, including marketing, product development, and operations, to integrate research findings into business plans and initiatives. Monitor and track key performance indicators to evaluate the success of marketing campaigns and new product launches. Stay up-to-date with industry developments and emerging trends to provide thought leadership and innovative ideas for the brand. Manage relationships with external research partners and vendors to ensure high-quality and cost-effective research solutions. Present research findings and insights to senior leadership and other stakeholders in a clear and compelling manner. Foster a culture of continuous learning and improvement within the market research team, encouraging experimentation and innovation in research methods and techniques. Ensure compliance with all relevant laws and regulations related to market research and data privacy. Continuously evaluate and improve the effectiveness of market research processes and methodologies to drive efficiency and accuracy. Starbucks is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics