Multicultural Campaign Manager

OverviewWe are not just offering a job but a meaningful career! Come join our passionate team!As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry. State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture. We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!Visit our Careers page for more information on our benefits, locations and the process of joining the State Farm team!HYBRID: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.REMOTE: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.Preferred work arrangement is Hybrid and Remote will only be considered for highly qualified candidates.HUB LOCATIONS: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, ILSPONSORSHIP: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.For Colorado, Hawaii and Washington State candidates:Salary Range: $114,500-$212,300Application deadline is expected to close on 7/19/2024. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.For California, New York, and CT candidates:Potential salary range: $114,500-$241,250Potential yearly incentive pay: up to 18% of base salaryCompetitive Benefits, including:401k PlanHealth InsuranceDental/Vision plansLife InsurancePaid Time OffAnnual Merit IncreasesTuition ReimbursementHealth InitiativesResponsibilitiesFor more details visit our benefits summary pageOur Campaign Management division is seeking a leader for one of our teams. Campaign Management touches nearly every discipline of the Marketing Department. In doing so, we drive the planning and operational integration and activation of all brand and product marketing campaigns, overseeing campaign execution from the briefing process through activation and post campaign read-out, ultimately bringing a holistic strategic vision to life for the consumer.The Campaign Manager is an experienced professional that can influence a team of functional experts to create and execute marketing plans in service to a given strategy.Responsibilities of the role include:• Deep understanding of segmentation strategies and experience executing tactics aimed at driving awareness, consideration and growth of multicultural audiences, specifically Hispanic and/or Black/African American.• Ensures separate expert/functional areas work together to bring Marketing strategy to life and outcomes are consistent with established strategy• Drives the planning, integration and activation of brand and product marketing campaigns while remaining within budget scope and established timelines.• Works closely with our Strategy team and other functions to build various campaign briefs• Oversees campaign execution through activation and post campaign read-outs• Works with key partners to select tactics to create an integrated campaign while bringing a holistic strategic vision to life for the consumer• Identifies appropriate internal stakeholders and works collaboratively to encourage diverse perspectives• Ensures separate expert/functional areas work together to bring Marketing strategy to life and outcomes are consistent with established strategy• Works closely with analytics and performance marketing to set up key performance indicators and test opportunities to ensure campaign meets objectives and aligns to business outcomes• Influences and communicates with all levels of leadership in post campaign read outs if changes are required based on key performance indicators• Remains current on industry trends and brings forward opportunities for innovation• Proactively identifies opportunities for increasing efficiency and consistency within work processesQualificationsHighly Desired• Bachelors degree (Marketing and Advertising majors preferred)• 5 years marketing experience• 5 years experience working on teams and leading peers• Experience in a campaign management/execution, specifically focused on multicultural audiences• Understanding of brand and marketing performance and effectiveness measurements• Ability to consume strategy artifacts and develop effective marketing plans from insights and information• Ability to get work done through others and build consistent work processes• Ability to build and maintain relationships across teams, departments, peers, and various levels of leadership• A proven track record of driving timelines and execution direction in aligned and actionable waysAdditional Skills• Experience working with all functional aspects of Marketing including analytics teams, creative and media agencies, media, etcSFARM