Product Marketing Manager

About the job

Stepful partners with healthcare institutions to build talent pipelines and career pathways. We are reimagining allied healthcare training with a digital-first environment for student cohorts that prepare job-ready graduates five times faster at a fraction of the cost. Stepful graduates, primarily from underrepresented communities, go on to work at leading healthcare institutions and report an average 25% income increase after just four months of training.

Stepful is backed by Y Combinator and recently closed a round led by AlleyCorp, Reach Capital, and Sempervirens.

Us

We are successful only if our students are successful, we are successful if they keep studying, graduate, and ultimately if they find a job. Everything you will be building at Stepful will directly influence our outcomes and impact the lives of thousands of students.

What You Will be Working On

• Develop and execute marketing strategies to effectively target healthcare employers, driving awareness and adoption of Stepful's training services.

• Partner directly with Sales to drive lead generation and optimize our lead funnel.

• Create compelling case studies and thought leadership content highlighting the impact of Stepful's training programs on improving healthcare workforce performance and patient outcomes.

• Collaborate with the Sales team to enhance sales materials, including presentations, brochures, and proposals, to effectively communicate the value proposition of Stepful's offerings to healthcare clients.

• Identify and pursue opportunities to showcase Stepful's expertise and solutions at industry conferences, events, and webinars, establishing the company as a thought leader in healthcare education.

• Conduct market research and competitive analysis to stay informed about industry trends, customer needs, and emerging opportunities in the healthcare education market.

• Collaborate cross-functionally with Product Development, Account Management, and Growth teams to ensure alignment and integration of marketing initiatives with overall business objectives.
  

You

• You have 5+ years of consulting or marketing experience in a startup

• You have 5+ years of experience in B2B marketing or Sales

• You are proficient in marketing automation platform, CRM systems (HubSpot ideally), and analytics tools

• You are highly analytical with strong communication skills

• You are willing to do whatever it takes to get the job done successfully

• You aren’t afraid to get your hands dirty

• You thrive in a fast-paced, ambiguous environment
  

You will be successful if

• Care first: We do everything it takes for our students to succeed.

• Learn quickly: We test, learn with data, and iterate

• Build together: We win when we rely on each other

• Own it: We show up, we take initiative, and pride
  

Join our team for a unique opportunity to make an impact!

We offer competitive salaries, equity packages, 401k, and health insurance.

Stepful is an equal opportunity employer, welcoming applicants from all backgrounds. We value diversity and inclusion and are committed to creating a supportive and inclusive workplace for all.