Senior Web Analyst (Google Analytics, Ecommerce & Media Attribution)

As a Senior Web Analyst at StraighterLine, you'll analyze web traffic and user engagement through tools like Google Analytics. You’ll focus on eCommerce performance while optimizing media attribution to assess marketing channel effectiveness, ultimately driving conversions and revenue.

To excel as a Senior Web Analyst at StraighterLine, you should have expertise in Google Analytics and deep knowledge of eCommerce analytics. Familiarity with Google Tag Manager and media attribution models is crucial, along with analytical skills and the ability to provide actionable insights.

The Senior Web Analyst plays a vital role at StraighterLine by leveraging data to enhance digital marketing strategies and eCommerce performance. Your insights will directly impact the company's ability to reach learners effectively and improve their educational journey.

At StraighterLine, you'll find a collaborative and inclusive work environment where ideas are valued, and team contributions are celebrated. The culture here fosters open communication, encouraging continuous learning and innovation to support each member's growth.

In the Senior Web Analyst position at StraighterLine, you'll be working with Google Analytics, eCommerce dashboards, Google Tag Manager, and other analytics platforms to track key performance indicators and provide insights that influence digital marketing decisions.

Absolutely! At StraighterLine, we believe in supporting lifelong learning and career development. As a Senior Web Analyst, you will have opportunities to take on new challenges, collaborate with different teams, and further develop your skills within the organization.

StraighterLine offers a comprehensive benefits package for the Senior Web Analyst position, including generous time off, 401K contributions, healthcare coverage, six weeks of paid parental leave, and access to free StraighterLine courses for you and your family.

When analyzing web traffic data, start by establishing clear goals on what metrics matter most. Use Google Analytics to track user behavior, identifying key areas of engagement, drop-off points, and patterns that can provide insights into improving the user experience.

In my role as a Senior Web Analyst, I prioritize conversion rates, average order value, customer acquisition costs, and overall revenue generated. These KPIs provide crucial insights into the effectiveness of marketing strategies and eCommerce performance.

My experience with Google Tag Manager involves ensuring accurate tagging for analytics and attribution. I leverage GTM to implement, test, and troubleshoot tags while maintaining data integrity. It’s essential for tracking user interactions without affecting website performance.

I measure marketing attribution by using a multi-touch attribution model to evaluate how different channels contribute to conversions. This involves analyzing user journeys to understand the impact of paid search, display, email, and social media on overall ROI.

In a previous role, I conducted an analysis of user behavior on our eCommerce site, identifying bottlenecks in the checkout process. By providing data-driven recommendations, we made necessary adjustments that led to a 15% increase in conversion rates within three months.

I ensure data accuracy by regularly auditing tracking setups, conducting quality checks on data extraction, and validating findings with cross-references between different tools like Google Analytics and our internal dashboards. Accurate data is crucial for meaningful insights.

One challenge I anticipate is adapting to changing digital marketing trends. Staying ahead requires continuous learning and experimentation with new tools or methodologies to accurately analyze the rapidly evolving landscape of web traffic and user engagement.

I believe in establishing open lines of communication and understanding the key goals of cross-functional teams. I often participate in regular meetings with marketing, product, and development groups to ensure alignment and to provide insights that support their objectives.

When juggling multiple projects, I prioritize tasks based on their impact and deadlines. I assess urgency versus importance, making sure to communicate proactively with stakeholders to align on priorities and ensure that critical analyses get the attention they need.

Storytelling is vital in presenting data findings as it transforms raw numbers into actionable insights. I aim to create a narrative around the data that highlights key takeaways, provides context, and drives home the impact of the analysis, making it relatable for diverse audiences.