Direct Marketing Specialist

Who We Are

StudyPoint is a national leader in the private tutoring industry. We are actively seeking enthusiastic, driven individuals to grow our team. Our business is helping kids, and we're exceptionally good at it. Our students see dramatic gains in their academic and standardized test results, while our employees enjoy the rewards of growing a mission-driven, values-based, and entrepreneurial company. Our success is driven by the people that work here and a community built around our core values: 

Onward and Upward * Embrace Growth & Learning * Deliver and Expect Excellence * Live and Work by the Golden Rule * Care for One Another * Build Meaningful Relationships * Communicate, Communicate, Communicate * Have Fun 

Our team is fun, supportive, driven, and passionate about their work. The work we do contributes to the educational success of students across the country - join a rising star in the education world and a leader in the for-profit education community! 

Position Description

StudyPoint provides a unique service to families across the country: one-on-one, individualized tutoring with access to a proven curriculum and a national network of support. Members of our Marketing Team spread the word about our programs nationwide, working as part of a tightly-knit group executing high-quality complex campaigns with an eye towards innovation. The Direct Marketing Specialist will oversee our direct mail campaigns and play a key role in shaping the future of the company’s marketing efforts.  If you can own and lead multiple key initiatives independently, have excellent project management skills and a keen attention to detail, enjoy analyzing data, possess a strong work ethic, and take great pride in your work, then we encourage you to learn more about joining our team.

• Manage the continuous improvement of our existing direct mail campaigns.
• Work with the executive leadership to maximize ROI on our $1 million direct mail budget.
• Lead the production and deployment of current direct mail campaigns.
• Analyze campaign results to assess segment grouping performance and help determine direction of future campaigns.
• Lead thinking on campaign strategy to drive continuous improvement of direct mail efforts.
• Manage relationships with key vendors in our production chain.
• Communicate with internal stakeholders to ensure sales/customer service/marketing alignment.
• Collaborate with marketing teammates and other departments to maximize impact of all marketing channels employed by StudyPoint. 

• A strong intellect (and a Bachelor’s Degree).
• A passion for marketing and business.
• A data-driven, analytical approach to problem solving.
• A strong adherence to A/B (or multivariate) testing.
• 2-5 years of marketing experience.
• Excellent organizational and project management skills.
• Meticulous attention to detail and a process-oriented approach to completing complex tasks.
• Proven track record of lead generation campaigns that drive revenue.
• Experience with Excel, and eagerness to continue learning that tool.
• Experience managing complex campaigns with multiple segments and data-management requirements.
• Experience managing external vendor relationships.
• Enthusiasm to learn and master new technologies and tools.
• An interest in fostering education and helping students succeed.

• Competitive salary package depending on experience.
• Three weeks paid time off in your first year with 9 paid holidays, plus your birthday off. 
• Annual paid volunteer day to do community service/charity work. 
• Health, vision, and dental coverage options. 
• Significant discounts on tutoring for family members. 
• 401k option. 
• Work from home.

• The opportunity to work side by side with senior leadership to shape marketing strategies and campaigns.
• A tremendous opportunity for learning and growth: you'll be a key player on campaigns that affect the entire organization's success. (You’re unlikely to find that level of responsibility and exposure in a large company.)
• Investment in the development of your marketing skill set - exposure to all marketing channels employed, with the opportunity for full-cycle management over time.
• A fun and supportive team that is as intelligent, as driven, and as passionate about their work as you are.
• The certainty that the work you do contributes to the educational success of students across the country.