Head of Marketing

Subspace Labs:

Subspace Labs is an early-stage, venture-backed startup pioneering a new category at the intersection of AI and Web3. With our upcoming mainnet launch this year, the Subspace Network is a radically decentralized, next-generation layer one blockchain powered by an innovative proof-of-archival storage (PoAS) consensus mechanism. Our project serves as a foundation for global collaboration between humans and AI, ushering in a new era of possibilities. Subspace is based on original research funded by the US National Science Foundation.  To learn more, visit our website and read the technical whitepaper.

Your Role:

As the Chief Marketing Officer at Subspace Labs, you will spearhead our GTM efforts before, during and after our upcoming Network Launch, captivating and engaging a global audience and driving the adoption and growth of our network. Your expertise in marketing strategy, combined with a hands-on approach to execution, will be critical in establishing Subspace as the premier platform for human-AI interaction. Reporting directly to the CEO, you will lead our marketing, communications, and ecosystem efforts, crafting compelling narratives that resonate with our diverse stakeholders and position us at the forefront of the autonomous economy.

• Strategic Leadership: Lead and expand our marketing and communications teams, setting a vision that aligns with Subspace's goals. Drive the development and execution of innovative marketing strategies to enhance our brand and ecosystem.
• Brand Positioning: Utilize data and insights to refine and articulate Subspaces’ unique value proposition, ensuring consistent messaging across all channels and touch-points.
• Go-To-Market Mastery: Plan and execute captivating go-to-market strategies for our products and services, overseeing successful launches and sustained marketing campaigns that drive growth and user engagement.
• Data-Driven Optimization: Employ analytics to measure the impact of marketing initiatives, leveraging insights to refine strategies and maximize effectiveness.
• Content and Communication: Oversee the creation and dissemination of impactful content across various platforms, engaging our target audiences and fostering community growth.
• Partnership Development: Identify and cultivate strategic partnerships that enhance Subspace's ecosystem and contribute to network growth.
• Product Collaboration: Work closely with product and engineering teams to align marketing efforts with product development, integrating feedback loops and market insights into the product lifecycle.
• Economic Alignment: Ensure marketing strategies complement the tokenomics and crypto-economic incentives of Subspace, fostering a healthy and sustainable network growth.
• Industry Engagement: Build and maintain relationships with key media, influencers, and industry figures to elevate Subspace's visibility and reputation.
• Event Presence: Represent Subspace at industry events and conferences, enhancing brand recognition and forging meaningful connections.

• Senior Marketing Experience: At least five years in senior marketing roles, with a demonstrated track record in leading teams and launching successful products.
• Web3 and AI Expertise: Minimum three years of experience in the Web3 industry, with a strong interest or background in AI and blockchain technologies.
• Startup Agility: Previous involvement in an early-stage technology startup, ideally within the FinTech, RegTech, or Crypto sectors. Ability to navigate the dynamic startup landscape with creativity and resilience.
• Creative and Analytical: Exceptional creativity in developing marketing campaigns, coupled with the ability to use data and analytics to inform decision-making.
• Collaborative Spirit: Proven ability to work effectively with cross-functional teams, fostering an environment of cooperation and mutual support.