Director of Sales & Marketing - job 1 of 3

The Director of Sales & Marketing at Sunrise Senior Living is responsible for several key functions, including overseeing sales support and analysis for the region, ensuring effective sales strategies for assigned communities, maximizing profitability through revenue management, and upholding the distinctive Sunrise culture. Additionally, the role involves attracting, retaining, and developing top talent to ensure consistent and outstanding care for our residents.

To be a successful Director of Sales & Marketing at Sunrise Senior Living, candidates should preferably have a college degree and at least five years of experience in sales management, particularly in healthcare or multi-site environments. Strong supervisory skills, exceptional analytical abilities, and effective communication skills are also essential for this role, along with proficiency in Microsoft Office and related applications.

As the Director of Sales & Marketing, you will play a crucial role in embedding the esteemed Sunrise culture within each community. This involves attracting passionate individuals, fostering a supportive work environment, and ensuring that care is delivered in a manner that emphasizes respect, kindness, and positivity, contributing to the overall well-being of both residents and staff.

At Sunrise Senior Living, the work environment for the Director of Sales & Marketing is vibrant and community-oriented. Employees share a commitment to enhancing the quality of life for residents, often forming lasting relationships with families and team members. Being certified as a Great Place to Work multiple times speaks volumes about the supportive and collaborative atmosphere that embodies the organization.

Yes, the Director of Sales & Marketing at Sunrise Senior Living is expected to travel within the geographic area. This travel ensures effective oversight and support for the focused communities under the director's guidance, enabling a hands-on approach to nurturing relationships and leading to the delivery of high-quality care and services.

When answering this question, highlight your specific experiences managing sales teams, including examples of how you've motivated staff, set goals, and achieved objectives. Discuss any training programs or coaching methods you've implemented to improve team performance.

Discuss your approach to developing effective marketing strategies by analyzing market trends, understanding the target audience, and utilizing various marketing channels. Providing examples of past successes in similar roles can create a strong impression.

Here, share a specific scenario where you encountered a challenging interaction with a resident or their family. Focus on your problem-solving skills, empathy, and the resolution that benefited everyone involved as a result of your efforts.

Explain your analytical approach to sales data by mentioning specific tools or metrics you use to assess sales performance. Outline how you use this data to drive strategic decisions within your team or region.

Talk about your time management skills and how you establish priorities based on urgency and importance. Providing an example of how this has worked in your previous roles can effectively showcase your organization skills.

Address this question by discussing challenges such as staff retention or meeting sales targets, while emphasizing how you overcome these challenges through your leadership style and strategies.

Highlight the importance of maintaining ethics and values in sales. Explain your approach to balancing revenue generation with quality services, and how you advocate for residents' needs while achieving sales goals.

Discuss the importance of recruiting individuals who align with the organization's values, fostering team cohesion, and providing continuous training and support to empower your sales team to excel.

Provide details of a marketing campaign you've initiated, outlining the strategy behind it, how you executed it, and the outcomes achieved. Highlight any creative approaches you took to engage the target audience.

Talk about your vision for instilling a strong culture within the sales and marketing teams at Sunrise. Discuss leadership practices that promote inclusivity, continuous improvement, and a shared commitment to quality care.