Growth Lead - US

Hello, we’re SURI (Sustainable Rituals) — we’re on a mission to radically transform oral care for people and planet, with beautiful everyday essentials designed for life.

For like-minded individuals who already believe in the power of sustainable choices, we aim to create personal care products that are more sustainable, beautiful, and convenient alternatives. We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey.

Since launching our sustainable sonic toothbrush in 2022, we’ve delighted over 300k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers. As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award.

We’ve grown rapidly to over 300,000 customers across the UK and US since launching our first product in May 2022, and are now aiming to expand further in the US. We have strong traction in the US since launch, and the market is a key strategic priority for the business over the next few years. We’re on the hunt for an ambitious Growth Lead, with experience of growth marketing in the US, who can help us achieve our goals.

You’ll report into the Director of Growth, and be responsible for growing our key channels in the US, as well as testing and scaling new opportunities.

It’s a varied and rewarding role that ranges across core growth functions; day to day, you could be working on anything from driving our ad creative strategy, running CRO tests on our website, driving repeat revenue, as well as supporting on influencer, PR and local brand activities. All good marketing starts with good insight, and you’ll be the point person for helping the business truly understand our US customer, and ensuring that drives our growth strategy. You’ll be responsible for revenue, CAC and ROAS targets in the US market, and will know how to focus your time and energy to drive impact and success.

We want someone who has a great blend of creative and analytical thinking - someone who can get into the data to understand a problem or find an opportunity, but can also put themselves in the customer’s shoes and get creative about solutions and messaging. Above all, we’re looking for a growth mindset, someone who is highly driven to succeed (with a track record of doing so), a curious and fast learner, and a leader who can break down obstacles and take the initiative.

In return we can offer a huge amount of personal and career growth. We’re a fast growing business in a market with enormous opportunity (everyone brushes their teeth after all), so the right person can really make a difference, and a career for themselves. You’ll work with a small but fantastic team, who genuinely love their work and care about building a positive work environment.

• A proven track record of driving growth through paid social, in particular via creative strategy.

• A proven track record of driving significant growth through other channels, such as Google Ads, Conversion Rate Optimisation, Email, Influencer, Affiliate, Print etc.
• A do-er. Someone who takes action, gets stuff done and finds a way around obstacles.
• A process builder - you create structures to make yourself and others around you more efficient.
• Highly comfortable with data - can use data tools to produce detailed reports that generate real insight.
• An understanding of localisation and driving growth in different countries.
• You live by test and learn methodology.
• Experience in Ecommerce/D2C, in a startup environment, is highly desirable.

• 25 days annual leave, plus bank holidays and an additional day for your birthday
• Flexible working hours
• Hybrid working - up to 2 days working from home each week
• 1 Charity Day per year
• Central London offices- based in London Bridge; a stone’s throw from Borough Market
• 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
• Monthly social events, organised by different team members
• Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
• 5x free toothbrushes every year
• £1000 personal development budget each year, per employee
• Fantastic career opportunities; with the chance to grow as SURI does
• Ross Fridays; dreamed up by our Commercial Manager, Ross; a Ross Friday gives you the opportunity to finish at 3pm on a Friday of your choosing every month
• Monthly massages in the office
• Fresh fruit and snack orders every week
• Cycle to Work scheme, and Electric Bike Cycle to Work scheme
• Regular product swaps with other fantastic companies

At SURI, we value diversity and welcome applicants from all backgrounds. We look for team members who will positively contribute to our dynamic, passionate culture and believe that an inclusive and diverse work environment is one in which we all thrive.