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Art Director

Swiftwick designs, engineers, and builds performance socks for endurance sports. We are proudly based in Tennessee, manufactured in the USA, and worn the world over. We are seeking a highly skilled Art Director to join our growing team, where you will play a pivotal role in crafting compelling visual experiences across apparel, print, and digital for Swiftwick.

The role will report directly to our CEO, who previously led marketing, e-commerce, and international at Away for four years. The role will also work in close partnership with our marketing, product development, e-commerce, and wholesale teams.

KEY RESPONSIBILITIES

  • Oversee the brand’s visual identity and provide art direction across all consumer-facing and internal touchpoints, maintaining brand guidelines and evolving them as needed.
  • Partner with our head of integrated marketing to develop compelling seasonal campaign concepts that resonate culturally with our target consumers
  • Lead the design of multiple seasonal product collections each year (socks and select merch / accessories) that seamlessly tie into and reflect our seasonal campaign concepts, in close partnership with our product development and supply chain teams
  • Provide art direction for photo and video shoots that introduces a fresh creative POV to a legacy category
  • Conceptualize and execute visually impactful designs for our e-commerce website, email campaigns and flows, organic social media, digital advertising, and other digital platforms.
  • Design marketing collateral to support the wholesale team’s efforts, ensuring that key product features and benefits and the Swiftwick brand world are effectively communicated to retailers and distributors.
  • Manage freelance creatives (photographers, designers, videographers) on an as-needed basis
  • 7+ years of professional experience, with increasing scope and responsibilities.
  • Prior knowledge and experience in apparel, print, and digital design with a consumer brand. You are comfortable discussing textile selection, color process, and print specs, but can also hold your own when it comes to the digital world.
  • Readiness to roll up your sleeves and be scrappy – we are a small team, and the ideal candidate is able to wear many hats.
  • Familiarity with and understanding of brand marketing-adjacent functions, from creative production and paid social to automated email flows to retail and digital sales and merchandising.
  • You have a finger on the pulse of culture, whether that be sports, fashion, or design
  • Prior startup experience (or other fast-paced experience where you wear a lot of hats) is ideal.
  • High level of proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with tools such as Figma and Asana.
  • Bachelor’s degree a plus but not required with the relevant professional experience.
  • 20 days of PTO (pro-rated for year 1), plus 10 paid federal holidays
  • Paid maternity/paternity leave of 6 weeks
  • Health insurance - PPO and HDHP (HSA-eligible) options
  • Dental and vision insurance
  • 401(k) with up to 4% company matching
  • Long-term disability insurance, 100% company-paid
  • Short-term disability insurance, 100% company-paid 
  • 50% discount on Swiftwick purchases for yourself
  • Paid volunteer time off
  • Wellness stipend

Swiftwick is a leading performance sock company founded in 2008. Swiftwick empowers life's adventures through thoughtful design, superior craftsmanship, and a continuous passion to help others do what moves them. All Swiftwick socks are made in th...

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Full-time, on-site
DATE POSTED
November 5, 2024

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