Director of Product Marketing

Company Overview:

Do you enjoy making a difference in a child's life, transforming education, and evolving learning? Come join Teachstone, the interaction company! Teachstone® was founded in 2008 to deliver the Classroom Assessment Scoring System® (CLASS®) nationwide and around the globe. Developed through years of research, the CLASS observation tool measures the interactions between teachers and children, which have been shown to drive learning and lifelong achievement. Teachstone helps organizations conduct classroom observations and provides professional development so that teachers improve, and children learn more. Our online subscription service, myTeachstone, simplifies CLASS implementation by combining observation data with a robust library of CLASS resources and professional development.

At Teachstone, everything we do is about improving the ways teachers interact with their students. We train coaches and observers, build and deliver online support programs, design professional development – all of it grounded in one proven fact: the interactions teachers have with students have a lasting impact on their academic and developmental success. By helping educators describe, measure and improve their interactions and relationships with students, Teachstone is transforming education nationwide, one interaction at a time.

Role Overview:

Director, Product Marketing is responsible for developing and executing go-to-market strategies, positioning products, and aligning cross-functional teams to drive customer engagement and revenue growth. 

In collaboration with a Product Marketing Manager, the broader corporate marketing team and leader, as well as the Product development and management teams,  you will conceive and develop innovative marketing programs that drive demand and understanding of a suite of integrated products and services.. Attention to detail and an eye for quality, along with the ability to grasp and translate our services into benefits is crucial.  In your role, you will be the expert on our customers, understanding their needs along each step of the customer journey, and helping to move them along each stage. 

Additionally, you will be charged with developing the strategy around the messaging and marketing for new products and services. 

Role Responsibilities:

• Owns creation of the yearly and quarterly product marketing strategy to align with the overall company strategy
• Manages product marketer(s) to execute upon the marketing strategy 
• Coordinates with product leaders to execute upon the strategy, helping to build cohesion and efficiency of builds by recognizing dependencies, mitigating risks, and creating roadmaps that deliver efficient and effective results
• Maintains close competitive insight to drive strategy decisions 
• Collaborates in reviewing additional revenue opportunities by reviewing opportunity through revenue potential, alignment to core strategy, and comprehensive understanding risk/rewards 
• Designs the process for strategy implementation and documentation processes to drive internal efficiencies and risk mitigation
• Partners with external consultants as needed to validate key strategic product decisions
• Understands, articulates, and evangelizes market needs
• Knows target markets, buyers, and users, as well as the processes they follow to purchase products and drive engagement
• Defines product requirements
• Build buyer profiles to inform marketing programs and set context for product strategy.
• Plans and coordinates all aspects of product launches, including supporting various sales channels and marketing efforts through delivery of clear value propositions and sales tools
• Identifies, monitors, and analyzes indicators to determine how well a product is performing in the market
• Collaborates with corporate marketing and product development to recommend pricing changes, packaging and integrated offers.

Role Qualifications:

• BA/BS degree or equivalent working experience
• Past experience in product marketing and/or product management. Pragmatic marketing framework preferred. 
• Excellent written and verbal communication skills – there is a heavy amount of writing and presenting/selling ideas in this role 
• Proficiency in content management systems.  You will be expected to build product pages and update websites, as well as work in Hubspot and Asana.
• Prefer working in a collaborative, cross-team capacity.  This role requires you to work across functions and departments to bring the product to life.

What We Offer:

• Fair, Competitive Pay:  We ensure equal pay for equal work, using consistent salary bands based on market benchmarks, reviewed annually. Prior salaries, negotiation skills, or fear of conflict don’t influence your pay.
• Salary Range: $112,600 to $140,800, determined by your experience, skills and internal equity.
• Comprehensive benefits: We offer an inclusive benefits package to support your overall well-being. Eligibility depends on your role and employment status.

Ready to Make a Difference?

At Teachstone, we believe that every interaction shapes a brighter future. If you're passionate about transforming education and want to be part of a team that's committed to meaningful impact, we want to hear from you. Apply today and help us create classrooms where every child thrives!

Teachstone is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions or related medical conditions), sexual orientation, gender identity, gender expression, parental status, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity or other applicable legally protected characteristics. We may use your information in aggregate to evaluate our diversity, equity and inclusion efforts.Teachstone is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to disability, you may contact us at accommodations@teachstone.com. We are dedicated to fostering an inclusive and diverse environment.