Copywriter/Content Strategist, Email Marketing

Location: Candidates must be local to San Diego or Mountain View, California for 2 days/week on-siteContract Length: 9 months, extension or full-time conversion likely upon budget approval & mutual fitRate: 75.00/hourCome join our CRM Team as a copywriter and content strategist creating best-in-class communications (email, push, in-app experiences) tailored to drive retention and acquisition, and ensuring we deliver consistent and exceptional customer experiences acrossall our customer-facing touchpoints.Leveraging data, behavioral insights, and a vast bank of brand creative assets, you’ll help create best-in-class email campaigns and draft messaging/copy (to be leveraged beyond the email channel) in order to drive engagement and provide actionable solutions to our vast and varied customer segments.Responsibilities● Provide email messaging / copy / insights services to our CRM team, translating campaign briefs and marketers’ visions into best-in-class email campaigns providing clear value propositions, solutions and actions to our customers.● Digest wealth of customer behavioral insights and campaign data to help guide the design and messaging approach, and ensure the relevancy and personalization of all communications.● Ensure brand and messaging guidelines are strictly adhered and/or adapted to the email channel in order to drive the highest clarity of messaging.● Draft push notification and SMS marketing copy and creating visual assets in support of mobile marketing efforts.● Assist in creation and qa of on-the-fly campaigns leveraging email creation platform (e.g. Stensul)● Act as the subject matter expert on email design and copy, representing the CRM team’s design standards/requirements in our design organization forums● Champion customer empathy, learning the ins and outs of all customer segments, and drafting solutions tailored to establish, for each audienceQualifications● Extensive experience with email and direct marketing copy + design best practices, technology and techniques● Solid understanding of marketing cloud platforms; HTML a plus.● Gifted storyteller with ability to distill complex insights and translate them into compelling and simple value propositions● Strong collaborator with stellar communication skills, and ability to operate in a matrix environment● At ease with heavy workloads, prioritization of work and delivering on short timelines● Language specialist with ability to write powerful copy, tailored to an audience● Obsession with detail and perfection, with strong focus on design/copy proofing● Expertise with design tools such as Figma, Photoshop and Illustrator but skilled in creating 'lo-fi' prototypes to share with users in a fast, iterative manner● Strong online portfolio available for viewingAbout TEKsystems:We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.