Marketing Manager

Who we are

Tetra is leading the clean energy transformation by adding transparency and efficiency into a forgotten industry. Home improvement contractors are left in the past, lacking automation and technology to run and scale their small business. This leaves homeowners without the necessary information to make easy, fast decisions and creates a painful buying process. 

Homeowners are also unaware they can reduce carbon emissions and lower their utility bills. We provide the most efficient and affordable options to homeowners, improve their experience, and coordinate the installation of home improvement projects. In doing so, we're “super powering” contractors by automating admin tasks and allowing them to focus on installation excellence and customer happiness. 

We’re starting by transforming heating and cooling replacements for property owners, a $120 billion industry which makes up 12% of total energy usage in the US. Federal and state governments allocate billions of dollars in incentives to help homeowners choose high-efficiency systems—now at unprecedented levels thanks to the Inflation Reduction Act of 2022—but the dollars are historically underutilized due to lack of customer awareness. We’re democratizing and unlocking those incentive dollars starting in our home state of Massachusetts, and now preparing to expand to new markets.

About the role

With our impressive early traction and Seed round funding co-led by Lerer Hippeau, Gutter Capital, Greycroft, and an angel syndicate of industry and startup experts, Tetra is primed to demonstrate the scalability of our model nationwide. We are seeking a dynamic and versatile Paid Social Media Marketing Manager to spearhead this effort.

Tetra is seeking a talented and experienced Paid Social Media Manager to join our growing team. The ideal candidate will have a strong background in managing paid media campaigns, with specific platform experience on Meta. Experience with Google Analytics 4 (GA4) is a plus.

Our team of 25 is primarily based near Boston and New York City, with members distributed across 8 states and 4 countries, all working remotely.

Responsibilities:

• Develop and execute paid media strategies to drive user acquisition on paid social media channels. 
• Lead day-to-day communication and management of search agency ensuring they meet or exceed planned performance targets
• Analyze campaign performance data and optimize strategies to improve ROI.
• Manage ads creative process, ensuring timely delivery and high quality ads. 
• Collaborate with cross-functional teams including product, sales, and content to ensure a cohesive growth strategy.
• Utilize data analytics and performance metrics to monitor campaign success, making data-driven decisions to refine and adjust strategies.
• Stay up-to-date with industry trends and best practices in paid media and digital advertising.
• Collaborate cross-functionally with Sales, Product, Creative and Engineering to thoughtfully scale acquisition efforts

Qualifications: 

• Proven experience managing paid media campaigns, specifically on Meta platforms.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication and collaboration skills.
• Detail-oriented with strong organizational skills.
• Ability to work in a fast-paced startup environment and adapt to changes quickly.
• Experience with Google Analytics 4 (GA4) or other analytics platforms.
• 1-2 Years of In platform ad experience