Senior Manager, Insights & Analytics (Contract Employee)

A Senior Manager, Insights & Analytics at the Ad Council plays an integral role in shaping our Mental Health Initiative. This position involves conducting extensive research, analyzing data, and translating insights into actionable strategies for impactful campaigns such as 'Seize the Awkward' and 'Love, Your Mind'.

As a Senior Manager, Insights & Analytics, you will contribute by developing and managing research projects that inform our campaigns. Your role will directly impact how we understand audiences and address critical mental health issues through strategic insights and data-driven decisions.

To excel as a Senior Manager, Insights & Analytics at the Ad Council, you typically need at least 4 years of relevant experience in quantitative and qualitative research, along with a strong understanding of various market research methodologies and excellent analytical skills.

Key skills for a Senior Manager, Insights & Analytics at the Ad Council include strong analytical and project management skills, effective communication abilities, proficiency in data visualization, and a passion for social change, specifically in mental health advocacy.

Yes! The Senior Manager, Insights & Analytics position is fully remote, allowing you the flexibility to work from anywhere in the U.S. You can also choose to work from our NYC office or have a hybrid work arrangement.

In this role, you will manage diverse projects involving formative audience research, strategic testing, and campaign evaluation for notable initiatives in mental health. This includes large-scale studies and analyses designed to ensure our campaigns resonate effectively with the target audiences.

As a Senior Manager, Insights & Analytics, you can expect a competitive compensation of $7,500 monthly, with the opportunity to participate in limited benefits and paid time off. This role also provides the chance to work on impactful initiatives in the mental health space.

When designing a research project, I first define clear goals and objectives linked to the campaign's purpose. I then choose appropriate methodologies, whether qualitative or quantitative, to gather valuable insights, ensuring I understand the audience's needs and behaviors to formulate strategic recommendations.

Certainly! In a previous role, I conducted audience research that revealed misconceptions about mental health. I leveraged this data to propose targeted messaging strategies that reframed the conversation, resulting in a 30% increase in audience engagement during the campaign.

To evaluate campaign effectiveness, I utilize various methods, including brand lift studies, tracking surveys to monitor awareness and attitudes, and analyzing engagement metrics. This comprehensive approach allows for real-time insights that inform adjustments and optimizations to maximize impact.

I prioritize inclusivity by employing multicultural research methodologies and engaging with diverse participants during the design phase. Collaborating with experts from various fields helps ensure that our strategies resonate across demographics and reflect the audiences we aim to serve.

When managing multiple projects, I prioritize based on deadlines and project significance. Using project management tools like Asana, I keep track of timelines and milestones, allowing me to allocate resources effectively while ensuring open communication with all stakeholders.

I often use Excel and PowerPoint for data visualization because they enable me to create clear, compelling visual representations of research findings. These tools help convey complex insights effectively, ensuring that decision-makers easily grasp the findings and their implications.

I approach feedback as a valuable opportunity for improvement. I engage in open discussions to understand stakeholders’ perspectives and incorporate their insights into my analysis. This collaborative approach fosters stronger relationships and enriches the final deliverables.

I have conducted user experience research involving focus groups and usability testing. This process aims to understand user behavior in real-world contexts, allowing for design improvements that enhance engagement and satisfaction with our campaigns.

One significant challenge involved a tight deadline for a high-stakes campaign. I learned the importance of agile methods and effective resource allocation. By prioritizing key deliverables and maintaining communication with the team, we successfully launched on time and exceeded campaign goals.

I regularly attend industry conferences, participate in webinars, and stay updated with relevant publications and research studies. Engaging with professional networks and contributing to discussions within the analytics community helps me stay abreast of evolving trends and methodologies.