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Senior Marketing Manager
We are in search of a dynamic and innovative Senior Marketing Manager to join our expanding team! In this pivotal role, you will ensure our marketing and communication initiatives reflect our thought leadership brand. You will be responsible for marketing strategy, brand positioning, and lead generation efforts. You will be responsible for crafting a marketing strategy, brand positioning, developing and publishing compelling content that engages current and potential clients. We collaborate closely with a specialized external agency, harnessing their expertise to enhance our digital marketing efforts. This role does not involve managing an internal team.
Responsibilities:
Strategy & Planning
- Collaborate with internal and external departments and partners to develop and execute a strategic marketing plan for brand management.
- Develop and manage a marketing calendar to ensure timely execution of all marketing activities.
- Establish KPIs and provide analysis for content engagement results to the Leadership Team.
- Conduct routine industry research and competitive analysis.
- Develop a timely feedback loop with individuals in the field to help refine and pivot strategies as necessary.
Content Development & Management
- Proactively engage in activities to support the development of thought leadership content.
- Network and collaborate with our internal and external network of Subject Matter Experts to co-create thought leadership content.
- Maintain current knowledge of industry trends and regulations.
- Collaborate with our external partner to create, publish, and manage distribution of monthly blogs, e-mails, white papers/E-books and social media.
- Produce Learning Share Webinars and Podcasts for external distribution.
- Work collaboratively with cross-functional teams to drive engagement and partnership.
- Provide sales enablement tools including drafting and developing sales proposals promptly, as needed.
Brand Management
- Ensure brand messaging is consistent across all channels.
- Monitor and update brand perception on platforms such as Glassdoor, Indeed, and Google reviews.
- Organize and manage brand collateral and digital content.
Event Management
- Select and organize events, including speaker alignment and collateral preparation.
- Manage event budgets and logistics.
Qualifications:
- Bachelor's Degree in Marketing, Communications, or a related field.
- 7 -10 years of experience in Marketing and/or Communications.
- Expertise in developing and executing strategic marketing strategies.
- Significant and proven experience with technical content development required
- Experience in managing social media and email content, as well as Podcast, Webinars
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
- Proficient in Adobe Creative Cloud (InDesign or Photoshop)
- Excellent written/verbal communication and interpersonal skills.
- Ability to take the lead and proactively plan marketing/communication initiatives while fostering collaboration and flexibility.
- Self-motivated, goal-oriented, and able to work autonomously.
- Willingness to adapt and learn in a dynamic and fast-paced environment.
Benefits:
- Competitive salary
- Health Care and well-being programs including Medical, Dental, Vision Insurance with Health Savings Options
- Paid Time Off
- Sick and Mental Health days
- 11 Paid Company Holidays
- Employee Assistance Program (EAP)
- Paid Parental Leave and Company Paid Short-Term Disability Insurance
- 401K Retirement Savings Plan with generous company match
- Company Paid Life Insurance
- Dedicated to Training/Career Development and Paid Volunteer Time
- Opportunity to make a significant impact on the company's growth
Salary: $85,000 - $100,000 + annual bonus
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an Employment Visa.
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Full-time, on-site
DATE POSTED
August 16, 2024
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