Senior Director, Studio X & Tech

ROLE LOCATION: North America. The location of the positions and whether relocation benefits are provided will be discussed at the time of offer. In instances where relocation is provided, current mobility policies will apply. All policies are subject to amendment, revision, or discontinuance at the sole discretion of the Company. 

We are looking for a dynamic leader to evolve how we source, deliver and performance manage a broad range of creative, digital and social services across all StudioX offices and Global Categories. 

The Sr. Director II, Global Marketing Procurement Director for Studio X and Technology manages strategic sourcing initiatives for global and key operating unit (OU) activities. The role works closely with the marketing organizations at global & OU level, legal, commercial, finance teams.   

The bullseye of the role is to ensure we are partnering closely with the business to ensure the effective and clear commercial set up and selection of partners to deliver best performing services and assets from SX offices across adaptation, media, digital, all social scopes and shopper and any other services e.g experiential content, design etc that may be required from time to time.  

The role reports to the VP Global Marketing Procurement and is responsible for $500m+ of marketing spend.  The successful candidate will be a key partner to the marketing community as StudioX continues to evolve. 

 Organizational Impact:  

• The candidate will be responsible for leading a team of 9 FTE with strong procurement subject matter expertise and agency and production management experience and capability.   

• Remit is Global and is responsible for strategies, processes and workflows, relationships, and productivity in agency and tech spend working closely with the C+ and Media Towers. 

• As a people manager, they will provide leadership across the function and support development both of direct reports and other potential talent. 

• They will represent the function of marketing procurement internally and externally to support a progressive, modern, and dynamic approach to business.  

Innovation & Complexity  

• Responsible for inputting into and/or improving upon existing processes and systems using significant conceptualizing, reasoning, and interpretation.   

• A strong problem solver and business thinker and can bring to bear multi strategies and approaches to manage complex issues. Solutions are novel and unique and draw upon best practices and expertise. Solutions are also quick to be realized operationally and consistently 

• Extensively analyzes problems to seek understanding of the root cause of the problem.  

• Able to balance needs of global and operating units.  

Communication & Influence  

• Strong influencing ability to convince others internally and externally to agree/accept/adopt new concepts, practices, and approaches impacting sub-functional/business strategy.   

• Requires ability to communicate with senior leadership on matters of strategic importance.   

• Conducts briefings with senior leaders within & outside the job function.   

• Working on many highly sensitive partner negotiations across TCCC stakeholders, senior management and bottling network.  

.  Leadership Behaviors  

• The ability to build trusted relationships quickly.  

• Act Like an Owner: Deliver results, creating value for our brands, our customers, and key stakeholders. 

• Inspire Others: Inspire people to deliver our mission and vision, demonstrate passion for the business and give people a reason to believe anything is possible. 

• Team Player: Always support the bigger picture. 

• Develop Self and Others: Develop self and support others’ development to achieve full potential. 

• Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business. 

• Able to challenge well and own uncomfortable conversations without alienating partners. 

Primary Responsibilities  

• Lead the team which manages negotiations on behalf of Global and OU’s with WPP, open source and digital agencies with each and across all Studio X offices. 

• Ensure that scopes for SX work are aligned with Global Charters, Squads, Media, OneXP and OpenX to prevent duplication and maximise scale benefits.  

• Support each OU to take global platforms and deliver them with local flair across markets through integrated studios. 

• Enable each OU to implement a new way of doing Marketing (Fewer/Bigger/Better) in an efficient & effective manner 

• Manage agency roster to ensure best 3rd party expertise is at the disposal of Marketing 

• Identification of core capabilities: Creative, Production/Adaptation, Social, Media (Biddable Media & Audience Planning) 

• Global alignment on Brief Types, along with processes and deliverables required 

• Implementation of standard pricing model addressing capabilities and requirements (agency fee & adaptation), leveraging benchmarking across OUs to ensure fair pricing by applying right costs on the right work and on the right time 

• Constant engagement with Marketing with trainings and refresher sessions on SX model 

• Onboarding new capabilities through defining scope and ideal pricing model based 

on requirements (i.e. Shopper, Influencer, Commerce, CRM, Connected Pack, etc.) 

• Shopper Global Framework implementation, standardization of deliverables and pricing conversations at OU level 

• Adopting new Tools: ShopX, ProdX, Learn 

• ShopX: Centralized commercial approach for Global and Local implementation 

• Ongoing governance, standardization, simplification of SX model within the context of the Agency Management Framework 

• Digitization in MAP enabling Marketing to interact with WPP efficiently/effectively, and ensuring capturing data and historical info 

• Coach and develop team to be best in class negotiators and stakeholder managers  

• Develop & lead innovative approaches to sourcing while using analytics and processes to determine scenarios, benefits, risks and change management impact of each of those options.   

• Reach alignment with all stakeholders on positions and achieve mutually beneficial outcomes.  

• Provide knowledge and service expertise to leverage spend, increase value, and decrease total costs.  

• Analyze industry trends and evolving technology to proactively identify supply base issues to minimize risk, protect continuity of supply, and exploit emerging opportunities that benefit TCCC. 

• Evaluate agency core competencies and competitive positioning using industry research and cost models if appropriate.  

• Build central best practice information suite, benchmarking and cost modeling approach and support continuous learning of best practice and ROI.  

• Leverage totals spend across all OU’s and develop a visible global partnership approach to ensure most competitive position.  

• Identify, classify, maintain, and protect files, documentation, and sensitive information consistent with record handling and retention requirements and ensure compliance to all policies.  

• Identify, align and deliver productivity targets across SX and Tech spend  

Qualifications and Requirements  

• 15+ years of total business experience with deep and broad experience of creative, media and digital agency scopes and performance management  

• Strong knowledge of latest and developing production approaches, techniques and tools 

• Ability to manage a wide portfolio of OU-specific business requirements based on portfolio, local legal requirements, language and cultural imperatives  

• Ability to understand long-term implications of business decisions and balance immediate needs against those precedent-setting implications.  

• Ability to easily explore negotiation options and positions to reach outcomes that gain all parties' support and acceptance; striving for outcomes that are a win-win for all parties involved. Outstanding verbal and written communication skills.  

• Ability to interpret, understand and develop contractual language. Ability to explain to clients the obligations owed and benefits due the Company under its contractual relationships such that clients understand and appreciate the implications that such relationships may have on the Company's strategic decisions and conduct.  

• Knowledge of the external environment in which the Company's business is conducted. Includes ability to offer a broad perspective that extends beyond a particular functional discipline (e.g., marketing, finance) and draw upon knowledge that comes from frequent interaction with different departments, employees and sources and constituencies outside of the Company.  

• Knowledge of business partners (such as customer, bottler, service agent, supplier) in their context: industry trends and competitive pressures, strategies and plans, organizational structure, decision-making process, contacts, technology infrastructure and systems.  

• Ability to work as part of a virtual global team to collaborate across geographic and organizational boundaries to deliver better business results and share best practices   

• Ability to use data and apply robust analytics to model various business scenarios and analyze resulting cost, impact, risks, and benefits to inform and recommend business solutions.   

• Knowledge of sources for competitive analysis including supplier and industry data to build competitive intelligence, inform business planning and optimize decision-making. Includes the ability to create and analyze industry cost models order to assess suppliers' competitive capabilities.   

Travel: Max 20-30% global travel annually