Sr. Director, Global Lifecycle Marketing at The Knot Worldwide in Remote

TKWW is seeking a talented marketing leader to our Lifecycle Marketing team, a critical role reporting directly to the VP of Global Product & Lifecycle Marketing. You will manage and lead a team of LCM marketers & specialists to drive efficient growth, improve activation, and increase engagement across our suite of consumer products and global portfolio of brands. This role will have a wide variety of responsibilities that includes (but not limited to) email, SMS, mobile push, in-app/in-product, life stage segmentation, technology solutions and LCM attribution. The right candidate has experience analyzing current performance data, the latest business needs/goals, data insights, and available resources, then creating and championing a clear, actionable strategic roadmap for the team. They will be passionate about lifecycle marketing and experienced in coaching a team to achieve aggressive goals. In addition, you will be a champion for member obsessed growth, driving cross-functional... collaboration to achieve our OKRs. Responsibilities: Lead a team in driving efficient growth, activation, and engagement through Email Marketing, SMS, Push Notifications, In-App Messaging, and other potential channels Identify and develop channel and optimization strategies to meet both short term and long term goals Drive activation rates, engagement rates, cross-buy rates and increasing member lifetime value through creative, messaging, targeting, and personalization strategies Partner with the internal engineering team to build a world-class LCM tech stack that includes (but not limited to) CRM data, automation systems, self-serve reporting, audience modeling, and segmentation tools Partner with the Data Science & Analytics team to conduct deep member behavioral analysis and segmentation Proactively collaborate with internal stakeholders and manage external vendors Track, report and present performance with internal stakeholders on a regular basis Be an inspirational leader of the Lifecycle Marketing team including hiring, developing, managing, coaching, and advocating for this team Be a collaborative member of the leadership team, interweaving LCM into the organization's cross-functional planning workflows Lead resource and capacity planning cross-functionally in a dynamic environment that's rapidly changing and expanding to new verticals SUCCESSFUL CANDIDATES HAVE: 12 years of experience developing and executing lifecycle marketing strategies that drive growth, activation, engagement efficiently Experience managing a diverse team of lifecycle marketers, including experts in LCM strategy, operations, and technology Able to drive overall marketing strategies from forecasting, channel planning, prioritization, campaign execution and optimization Deep expertise in all aspects of LCM technology, including SFMC or a similar enterprise level platform, CRM solutions, CDP solutions, CEP solutions, reporting, and more Exceptional organizational skills and accountability. Ability to oversee multiple work streams simultaneously and equally comfortable delegating or owning tasks, no matter how big or small. Proven ability to work with data and quantitative skills - ability to work with large data sets in order to derive actionable plans and deliver personalization at scale Excellent presentation skills among your team, peers and in executive settings Effective communicator with the ability to manage stakeholders across the organization Ability to work successfully in a quickly-changing environment; entrepreneurial spirit At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference! WHAT WE LOVE ABOUT YOU: You Dream Big. You iterate and experiment to drive innovation. You Love Our Users. You keep our global community at the center of everything you do. You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion. You Hustle Every Day. You favor urgency and own your outcomes. You Win Together. People are at the heart of our success and you play as a team. Salary Range: $200K -- $250K Minimum Qualification Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualificationsShow full descriptionCollapse