Director, Direct-to-Consumer

It’s more than just water. FIJI Water is known for its iconic square bottle and unique mineral profile.  Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water® and is sold worldwide. FIJI Water is committed to doing business responsibly and seeking opportunities to make a difference. This means investing in sustainability, the environment, and local communities to enable positive change. 

Are you a proven eCommerce leader with a track record of driving sales online for a CPG company? We’re looking for an experienced Director, Direct-to-Consumer to grow sales online and build brand equity at FIJI Water. This eCommerce sales leader will have the opportunity to lead our growth in one of the fastest growing and most dynamic channels in our industry. We’re looking for someone who is highly entrepreneurial, thrives on collaboration, and possesses a holistic and deep understanding of what it takes to build a profitable DTC business and deliver an exceptional customer experience.

This position will be based at our HQ Office in Los Angeles and working a hybrid schedule with 3 days per week in the office.

• Develop strategy and lead execution for our Direct-to-Consumer home and office delivery business in the U.S, including platform integrations, operations, fulfillment, customer service, and digital marketing.
• Manage P&L to drive profitable growth and achieve annual financial goals; coordinate key P&L activities with the Finance team including annual budget planning, monthly P&L reporting, and production forecasting.
• Partner and drive collaboration across the Logistics, Operations, and Finance teams to identify and capitalize on customer opportunities and/or capture cost-efficiencies.
• Collaborate with the eCommerce Marketing, Brand Marketing and internal Advertising/Digital Agency teams to develop retail marketing strategies and execute full funnel marketing programs leveraging tactics available in Vendor Central, Amazon Advertising, and other retailer platforms.
• Develop digital marketing strategies and execute programs across email, social, search, and SMS that increase customer acquisition, engagement, and retention in partnership with our award-winning in-house advertising agency.
• Deliver an exceptional customer experience at each touchpoint in the shopper journey; increase customer lifetime value and contribution using customer data and predictive analytics.
• Manage and coach the professional and personal development of the FIJI DTC and Customer Service team.

• Minimum 6 years of progressive experience developing and executing DTC/eCommerce sales strategies, managing a P&L, and utilizing quantitative and qualitative analysis to deliver strategic results.
• CPG food & beverage industry experience a plus.
• Comprehensive knowledge of the eCommerce digital landscape including web applications, site merchandising, SEO, social media, email marketing, and relevant KPI reporting.
• Experience recruiting, developing, and leading a team of eCommerce professionals
• Excel at storytelling and presenting diverse information in a clear, concise manner with a data-supported point of view; executive presentation experience a plus.
• Ability to articulate business needs that direct future website technical structure, design & aesthetics, content, and functionality.
• Experience with Shopify Plus and Zendesk preferred.
• Strong working knowledge of Microsoft Office applications with advanced Excel and PowerPoint skills; modeling and advanced functions a plus.
• Bachelor's Degree required; MBA or M.S. preferred.

Pay Range: $140,000 - $160,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

• Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility
• Opportunities for development and internal mobility
• Manager and leadership training, biweekly L&OD webinars, and eLearning offerings
• Companywide problem solving and continuous improvement training
• Wonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choice
• Company prioritizes wellness through its Wonderful NOW (Nourish Our Wellness) initiative, which provides a robust suite of wellness offerings such as access to mental health resources and life coaching, employee community groups, cash rewards for healthy habits, and on-demand fitness videos

FIJI® Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is the No. 1 premium imported bottled water in the United States. FIJI Water is the water of choice among discerning consumers and top chefs.  Widely available at fine restaurants and hotels, all major retail channels and through a convenient home/business delivery service, FIJI Water has expanded globally to more than 90 countries. To discover Earth’s Finest Water®, please visit www.fijiwater.com, like us on Facebook, or follow us on Instagram or Twitter.

FIJI Water is part of The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit csr.wonderful.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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