Director, Brand Media Strategy

The Director, Brand Media Strategy at Thrive plays a crucial role in guiding the strategic vision for brand media services. Key responsibilities include leading teams in media planning, executing innovative media buying strategies, mentoring team members, and maintaining relationships with top-tier clients and publishers. Furthermore, this role encompasses evaluating current media strategies and identifying opportunities for growth, ensuring that Thrive continues to be a leader in the digital marketing space.

To be considered for the Director, Brand Media Strategy role at Thrive, candidates should have extensive experience managing brand media portfolios exceeding $50M annually. They should demonstrate proficiency in enterprise-level negotiations with media platforms, and possess a proven track record of creating measurement frameworks linking brand initiatives to business outcomes. Additionally, strong leadership skills and experience mentoring teams of marketers are essential for success in this position.

At Thrive, we’re dedicated to fostering an environment that encourages continuous learning and professional growth. As the Director, Brand Media Strategy, you will have the opportunity to mentor expert marketers, providing guidance on complex projects, and facilitating their development in upper-funnel marketing strategies. Our culture promotes experimentation and collaboration, ensuring employees can reach their full potential.

The onboarding experience for the Director, Brand Media Strategy position at Thrive is designed to set a strong foundation for your success. In the first 30 days, you’ll immerse yourself in our media practice and evaluate current strategies. The following 60 days will involve taking ownership of selected media negotiations and developing measurement frameworks. By the 90-day mark, you will begin leading brand media growth opportunities and establishing thought leadership programs, all aiming to elevate Thrive’s offerings.

The culture at Thrive is centered on creativity, innovation, and empathy. Teamwork and a no politics approach ensure everyone collaborates effectively, regardless of their title. As the Director, Brand Media Strategy, you’ll be part of a vibrant environment that celebrates individuality and encourages playful experimentation, all while focusing on delivering exceptional results and maintaining strong client relationships.

When discussing your experience managing brand media portfolios, emphasize specific campaigns or projects where you oversaw significant budgets, such as over $50M. Highlight measurable impacts you've made, such as increased client ROI or innovative strategies that led to campaign success.

In your answer, provide examples of successful negotiations where you secured competitive advantages for your clients. Discuss your strategies for maintaining strong relationships with publishers while ensuring that media buys are optimized for performance.

Outline your approach to creating comprehensive measurement frameworks. Illustrate how you identify key performance indicators, analyze data and report your findings to stakeholders. Providing a past example where your system led to significant business growth can strengthen your response.

Detail your mentoring style, emphasizing collaboration and continuous learning. Share examples of how you have fostered team development, encouraged experimentation, and provided guidance on complex projects.

Discuss specific instances where you integrated branding with performance media strategies, highlighting the results achieved. Emphasize your ability to think cross-functionally and how that has increased client retention or enhanced long-term growth.

Reflect on a particular project that had significant obstacles, whether due to budget constraints or client demands. Explain your problem-solving process, how you led your team through the challenge, and the successful outcome achieved.

To answer, underscore the importance of measurement in ensuring that campaigns resonate with business goals. Discuss key metrics you believe are vital to gauge success, and cite how effective measurement can lead to informed decision-making.

Talk about your commitment to continuous learning through industry publications, webinars, networking, and attending conferences. Mention how you adapt these learnings into actionable strategies at Thrive.

Provide insights into current challenges such as market saturation and budget constraints and discuss innovative approaches you believe will address these challenges effectively.

Describe your philosophy on team building, emphasizing recruiting for diversity, fostering an inclusive culture, and empowering members through trust and responsibility. Share examples of how you’ve successfully built teams in the past.